What if Target changed its colors? We all know that large companies not only sell the product, which is much more than that. That is a story that allows you to mind of people and stay to live in it.
A brand is much more than a name and a logo; it's much more than that. Are those aspects that reflect the spirit of the company, which allow you to create a close and special relationship with the public.
The challenge is to achieve homogeneity, a single voice able to adapt to different contexts. Branding is a process of development and diffusion of the brand through a series of elements and actions strategically designed communication and marketing.
The re-branding of a company is not something to be taken lightly, but care must be taken to the smallest detail. Although they may seem simple elements in many cases, the colors are a combination of factors studies represent the values of the company and get a position in the minds of consumers.
This is where we begin to analyze the Target Corporation. Formerly known as Dayton Hudson Corporation. George Draper founded it in 1902. That same year he …show more content…
Widdess and his team had decided to use other colors? What if they had decided that green and orange would be the new colors? Or red and black? Would they convey the same theme? This is what we'll discover in my project as what would happen to Target if the company decided to go with different colors.
Let's go for the example of Target trying a green and orange color theme. Although the color scheme is not inherently bad, it does not fit with the theme of a “bull's eye” target that has been the prominent symbol since day one. A black and red color scheme would be better, but the colors would be too similar, making the logo feel dull and lifeless. Even switching one of the colors in the scheme, such as the red to blue, would still not get the same values and emotions red would get, as the red compliments perfectly with the
A brand is much more than a name and a logo; it's much more than that. Are those aspects that reflect the spirit of the company, which allow you to create a close and special relationship with the public.
The challenge is to achieve homogeneity, a single voice able to adapt to different contexts. Branding is a process of development and diffusion of the brand through a series of elements and actions strategically designed communication and marketing.
The re-branding of a company is not something to be taken lightly, but care must be taken to the smallest detail. Although they may seem simple elements in many cases, the colors are a combination of factors studies represent the values of the company and get a position in the minds of consumers.
This is where we begin to analyze the Target Corporation. Formerly known as Dayton Hudson Corporation. George Draper founded it in 1902. That same year he …show more content…
Widdess and his team had decided to use other colors? What if they had decided that green and orange would be the new colors? Or red and black? Would they convey the same theme? This is what we'll discover in my project as what would happen to Target if the company decided to go with different colors.
Let's go for the example of Target trying a green and orange color theme. Although the color scheme is not inherently bad, it does not fit with the theme of a “bull's eye” target that has been the prominent symbol since day one. A black and red color scheme would be better, but the colors would be too similar, making the logo feel dull and lifeless. Even switching one of the colors in the scheme, such as the red to blue, would still not get the same values and emotions red would get, as the red compliments perfectly with the