CPK Frozen Pizza –Part 2 the Product
In Part 1, we assessed the cultural, societal, economic, political and legal aspects of entering CPK Frozen Pizza in Chile. This paper will delve into the product by way of adapting the frozen pizza into the Chilean culture.
Produce packaging and branding choices are vital choices in globalization, an extensive number of brands of different items are accessible to the purchaser to pick and select from. As all brands are not similarly loved by a purchaser and he chooses after a cautious examination of various elements related with the item as well as the maker, the brand name, the value, the substance and other different elements.
The marketing departments of the competing brands do their best to reach …show more content…
They must get it right out of the gate because there will be no going back. The name can make or break a company. With the company doing business in Mexico, they are well aware of the Spanish market. Not only is the brand name important, packaging is important as well.
Packaging
Appealing and proper packaging is an imperative part in persuading a potential consumer. Per export.gov, (“Branding/ Labeling & Packaging,” n.d.), there are many considerations for labeling in foreign markets:
• Are international brand names important to promote and distinguish a product? Conversely, should local brands or private labels be used to heighten local interest?
• Are the colors used on labels and packages offensive or attractive to the foreign buyer?
• Can labels and instructions be produced in official or customary languages if required by law or practice?
• Does information on product content and country of origin have to be …show more content…
Moving into a foreign sector is challenging. Adapting to local wants is needs must be done by researching the culture. Chilean sustenance is a blend of the distinctive ethnicities that have settled through hundreds of years. Corn is the main ingredient in meals. Chileans still utilize a lot of corn, forming it into flavorful cakes and pies. Without a doubt the most persuasive culture for Chilean food has been Spanish. Frozen pizza is a big change from local cuisine but there is American food in Chile. When CPK is developing what pizza to sale, consideration of Chilean food is important. With corn being a main ingredient, a corn bases pizza crust may be an option. But CPK must also remember to include American tastes as well because there are a high number of tourists from the west. It is always good to have a variety at any place of business because each customer is not the same and have different wants and
In Part 1, we assessed the cultural, societal, economic, political and legal aspects of entering CPK Frozen Pizza in Chile. This paper will delve into the product by way of adapting the frozen pizza into the Chilean culture.
Produce packaging and branding choices are vital choices in globalization, an extensive number of brands of different items are accessible to the purchaser to pick and select from. As all brands are not similarly loved by a purchaser and he chooses after a cautious examination of various elements related with the item as well as the maker, the brand name, the value, the substance and other different elements.
The marketing departments of the competing brands do their best to reach …show more content…
They must get it right out of the gate because there will be no going back. The name can make or break a company. With the company doing business in Mexico, they are well aware of the Spanish market. Not only is the brand name important, packaging is important as well.
Packaging
Appealing and proper packaging is an imperative part in persuading a potential consumer. Per export.gov, (“Branding/ Labeling & Packaging,” n.d.), there are many considerations for labeling in foreign markets:
• Are international brand names important to promote and distinguish a product? Conversely, should local brands or private labels be used to heighten local interest?
• Are the colors used on labels and packages offensive or attractive to the foreign buyer?
• Can labels and instructions be produced in official or customary languages if required by law or practice?
• Does information on product content and country of origin have to be …show more content…
Moving into a foreign sector is challenging. Adapting to local wants is needs must be done by researching the culture. Chilean sustenance is a blend of the distinctive ethnicities that have settled through hundreds of years. Corn is the main ingredient in meals. Chileans still utilize a lot of corn, forming it into flavorful cakes and pies. Without a doubt the most persuasive culture for Chilean food has been Spanish. Frozen pizza is a big change from local cuisine but there is American food in Chile. When CPK is developing what pizza to sale, consideration of Chilean food is important. With corn being a main ingredient, a corn bases pizza crust may be an option. But CPK must also remember to include American tastes as well because there are a high number of tourists from the west. It is always good to have a variety at any place of business because each customer is not the same and have different wants and