Task one
Consumer behaviour
Consumer behaviour is how a customer reacts towards a business’s product or services.
Marketing environment
The marketing environment is where the business controls the internal environment in the business and also manages uncontrollable external environmentalfactors which are micro (Media, Banks, Employees and Customers) and macro (Healthy and safety, population change and inflation).
Segmentation
Marketing segmentation is where a business separates different types of customers (teenagers, adults, children and seniors) and then find out which makes more sales from each type of customer.
Branding
Branding is where a product or service is given a unique name and imagine so that it’s independent. This can be identified …show more content…
The weaknesses for John Lewis are that John Lewis are slacking in international marketing because they’re a big business they should spread their business to other countries as it would be a good opportunity for them.
The strengths for Selfridges are that they have a high growth rate which is a good thing to the business because they’re expanding quickly which means that the will be becoming a bigger and more of a successful business.
A weakness for Selfridges is that their costs are high which can put off customers and go to their competitors which would be getting the same products for cheaper so the business isn’t showing much of a competition to their competitors and it could lead to them losing customers.
Task 10
Politically John Lewis and Selfridges can be effect by the change of pricing and legal requirements such as the pricing of taxes can rise and it would affect the business because it would mean that they would have to spend more money on their bills rather than towards the
Consumer behaviour
Consumer behaviour is how a customer reacts towards a business’s product or services.
Marketing environment
The marketing environment is where the business controls the internal environment in the business and also manages uncontrollable external environmentalfactors which are micro (Media, Banks, Employees and Customers) and macro (Healthy and safety, population change and inflation).
Segmentation
Marketing segmentation is where a business separates different types of customers (teenagers, adults, children and seniors) and then find out which makes more sales from each type of customer.
Branding
Branding is where a product or service is given a unique name and imagine so that it’s independent. This can be identified …show more content…
The weaknesses for John Lewis are that John Lewis are slacking in international marketing because they’re a big business they should spread their business to other countries as it would be a good opportunity for them.
The strengths for Selfridges are that they have a high growth rate which is a good thing to the business because they’re expanding quickly which means that the will be becoming a bigger and more of a successful business.
A weakness for Selfridges is that their costs are high which can put off customers and go to their competitors which would be getting the same products for cheaper so the business isn’t showing much of a competition to their competitors and it could lead to them losing customers.
Task 10
Politically John Lewis and Selfridges can be effect by the change of pricing and legal requirements such as the pricing of taxes can rise and it would affect the business because it would mean that they would have to spend more money on their bills rather than towards the