The soft drink market in Australia is significantly large, as shown by the Increased by 5% in 2015 to reach a market value of $10,740.1 million. This shows that there is an increase in demand for carbonated soft drinks, which leads to the major soft drink companies operating domestically and internationally and is indicative of the fast-growing soft drink industry. (MarketLine 2016, p.9)
There is intense competition between the soft drink companies in Australia and due to this companies are trying to gain a competitive edge, and hold the largest market share in the industry. In 2015, the three leading carbonated soft drink companies in Australia were Coca-Cola Company with a revenue of $44,294.0 million, Pepsi group with a revenue of $63,056.0
There is intense competition between the soft drink companies in Australia and due to this companies are trying to gain a competitive edge, and hold the largest market share in the industry. In 2015, the three leading carbonated soft drink companies in Australia were Coca-Cola Company with a revenue of $44,294.0 million, Pepsi group with a revenue of $63,056.0