Coca Cola And Pepsi Comparison Analysis

The two brands that I have chosen are coca-cola and Pepsi. These both are the most famous brands of the world and when comparing the blind taste test, none can differentiate between both and love one or the other. But the major difference between coca-cola and Pepsi arises in their brand elements. Some of them are discussed below: brand memorability refers to the memory that we get as soon as we hear the brand name. It is a very important criterion of brand elements. Creating brand memorability is very importance in order to achieve a high level of brand awareness. A brand that is easily recognized and recall has successful brand memorability. Coca-cola: from the beginning of the brand, the name "coca-cola" has been very famous and is known by everyone as it guided word of mouth advertising and …show more content…
Protectability: it is the most important factor of brand elements. Only that brand elements should be choose that can be legally protected internationally and can must be registered with the legal bodies. Coca-cola: coca-cola has the brand elements that are legal protection internationally and is formally registered by the legal bodies. Pepsi: though the customers know that the brand name, logo pr symbol cannot be copied, but copies of its logo are easily found anywhere specially on internet. But customers never try to copy and protected element of brands they know it is illegal to do so. Adaptability: it is the concept of bringing innovation over time, according to consumers need and wants. The updating of a brand, changes in its logo, slogans etc is the key to a successful brand. The more flexible a brand is, the more easily innovation is brought into it. Coca-cola: coca-cola is a very flexible brand and can be updated easily according to the consumers needs. The characters and logo can be easily redesigned to bring an interesting change in the brand. Pepsi: Pepsi has already developed