The Rock And Roller Cola War Case Study
He also did this because he wanted to help with the sick and said that it was healthy and helps digestion. This of course isn’t true because we know now about the dangers that lurk behind them including diabetes (Pepsi).
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Money played a huge role in the Cola Wars. During the war Coca-Cola and
Pepsi tried to buy and come up with as many things as possible. They would scramble for almost anything that they wanted and would place a huge price on the company. With a price that tremendous, the owners couldn’t say no. That led to the companies getting almost anything that they put their hands