In the first letter exchanged by the two companies, we have an executive of the Coca-Cola company, Mr. Herbert, claiming the slogan belong to them and that Grove Press should cease making used of it to advertise the book Diary of a Harlem Schoolteacher by Jim Haskins. He mentions the purpose behind this is for there to be no misunderstandings, and refusing to agree to his request would “dilute the distinctiveness” and “diminish its effectiveness” …show more content…
If Herbert had made a better use of rhetorical devices, he would’ve more than likely gotten away with what he wanted, but since he had the confidence of being backed up by one of the biggest companies, he simply assumed there was no way the book publishing company would refuse to accept his request of making them stop using a slogan Coca-Cola thought only they could use. It might’ve been the simplicity and lack of effectiveness of the first letter that gave Grove Press the opportunity of coming up with a greater comeback, just by using the right rhetorical strategies and knowing how to apply them to a letter that the Coca-Cola company might never