Happy Meals And The Old Spice Guy Analysis

Modern methods of advertising have become increasingly more questionable on the effects it has on the general public. The essay “Happy Meals and the Old Spice Guy” by Joanna Weiss focuses on the effects marketing tactics and advertising have on an average consumer. According to Weiss, advertising is not just limited to basic commercials and ads, but they also rely heavily on store placement, packaging, and associations of the brand. The article “Like me, Want me, Buy me, Eat me” by Sandra C Jones, Nadia Mannino and Julia Green also discusses deceptive marketing techniques. Why do these corporations spend millions on marketing every year in the most intrusive tactics? And are they successful? Both works of literature explain how as a society …show more content…
If subjected to this unavoidable advertising world, consumers must understand what these companies are trying to do. That way more informed decisions would be made on purchases in the future. Furthermore, stricter regulation surrounding food marketing to children, such as restrictions on pervasive marketing strategies could be a useful tool in addressing an important contributor to childhood obesity. However, it is important that such regulations are implemented across media channels, and that these channels are monitored for compliance with these standards. An excellent movie that represents how people are influenced by the marketing techniques is “The Truman Show”. This movie has blatant product placement basically in every scene and everything on the “show” is for sale from the actor’s clothes to the actor’s accessories, the movie also depicts how successful the marketing tactic is because it shows audiences all around the world owning props from the “show” regardless of the consumer