After reading the rhetorical analysis, Essay about the Coca-Cola commercial, "Anthem" I gave the student a B. In my opinion, the student exhibited her ability to adhere to the guidelines of the assignment. The essay was effective at showcasing a commercial created within the past 3 years, identifying the year aired, reaching her intended target audience (high school students), as well as, ensuring that the commercial was within the acceptable time limitation of 30-60 seconds. For those reasons, I gave the student a full 20 in the criteria for genre/audience.
Concerning the criteria for focus, I gave the student 16/20 because I feel that the student was effective in maintaining the main idea of the essay, however, did not maintain the stance of each paragraph. For example, the paragraph meant to touch base on the influence of American culture provided examples of elements within the American culture such as sharing stories, sharing smiles, sharing exciting parts of life but did not elaborate on what makes them unique and influential in American society. The student incorporated statistics into her writing which supported her statement about Coca-Cola's target audience and was effectively cohesive therefore received a score of 16/20 in the areas of development and organization. I rated the student with a score of 18/20 for grammar/usage/mechanics for a well written essay although it did have a few grammatical errors. …show more content…
In consideration of the criteria for genre/audience, focus, and development the student was given a full 20/20. Although the student's grammar/usage/mechanics and organization need improvement and consequently yielded a score of 12/20 for organization and 10/20 for g/u/m, the student was effective in reaching his target audience; following through with the main idea, and providing supporting
Concerning the criteria for focus, I gave the student 16/20 because I feel that the student was effective in maintaining the main idea of the essay, however, did not maintain the stance of each paragraph. For example, the paragraph meant to touch base on the influence of American culture provided examples of elements within the American culture such as sharing stories, sharing smiles, sharing exciting parts of life but did not elaborate on what makes them unique and influential in American society. The student incorporated statistics into her writing which supported her statement about Coca-Cola's target audience and was effectively cohesive therefore received a score of 16/20 in the areas of development and organization. I rated the student with a score of 18/20 for grammar/usage/mechanics for a well written essay although it did have a few grammatical errors. …show more content…
In consideration of the criteria for genre/audience, focus, and development the student was given a full 20/20. Although the student's grammar/usage/mechanics and organization need improvement and consequently yielded a score of 12/20 for organization and 10/20 for g/u/m, the student was effective in reaching his target audience; following through with the main idea, and providing supporting