In this analysis, Melissa Rubin explains the perceptions and realities of advertisements to its consumers. The specific question that Rubin states is “How do they persuade us?” Rubin provided great description throughout the article, she says the companies include text and images that appeal to us and almost say that it is perfect for us or that we should believe in it. In the advertisement there is a “larger than life” Coca Cola vending machine with a bright blue sky and the “Sprite Boy” to pop out and get the consumers attention. Rubin’s language was very clear and precise, although this topic did not need a large vocabulary she was sure to explain things. After Rubin said “Sprite Boy”, she explained that he is just a pixie character that
