Advertisers make no mistakes or coincidences when designing their ads to sell their products or get viewers attentions and interest . They get paid a lot of money to target an audience, draw them in, and get them to make the switch to their product or service. In today’s day and age, ads are everywhere and for everything, including shoes, clothes, beer, perfumes, cars, and politicians, just to name a few. They cover the majority of magazine pages, a good portion of television time, freeways and roads all throughout the country, and just about everywhere else you look. Every ad that is seen is designed to have some effect on the viewer that will ultimately lead to the purchase of their product. Ads try to sell goods and services to a particular
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In large, all capital, bold letters the ad reads, “EXTRAORDINARY VOLUME FEELS LIKE 2X MORE HAIR.” The ad claims that the audience with look like they will have twice as much hair than they actually do. How could a woman who does not like how thin their hair is not be immediately drawn in and intrigued? Just after the word “hair” there is a very tiny asterisk that can be very easily missed. The asterisk goes down to the bottom, to the fine print, and reads, “Based on consumer study.” So the people who have bought this shampoo and conditioner have claimed that it made their hair feel like they had double the amount of hair. This gives proof to the audience from L'Oréal. More rational appeal comes below that in smaller print that reads, “OUR FIRST CLINICALLY TESTED HAIR CARE SYSTEM FOR FINE, THIN HAIR.” The audience reads this and feels better about the products because it was tested, so it must work right? There is a double asterisks after the line that goes back down to the fine print and tells the reader that this only happens when the consumer also uses their Volume Filler Gelee with the shampoo and conditioner for lasting results and transformation with continued use. So the consumer has to buy …show more content…
Blake Lively’s eyes look straight at the the reader who is forced into her stare. The reader’s eyes then move down her flawless face, down to her nose and chin that are is pointed down toward the direction of the cascade of light hair contrasted with the dark background. The big cascade of hair then leaders the reader’s eyes to the block of text that describes the transformation that the hair will undergo and the benefits that the hair care system will bring. After the text is read, the reader sees the bottles of the products that they are now compelled to purchase. Next to the bottles is the box logo for the volume filler hair care system which is connected down and diagonally to L'Oréal’s logo and slogan, “Because you’re worth it.” Everything in the ad is directed in the direction down and to the right in a diagonal pattern, ending with L'Oréal’s stamp that is big and purple to contrast against the black background and made to stand out. The ad has a black, purple, and white color scheme that makes the ad look appealing. The designers of the advertisement forced the audience’s eye in the direction that they intended so that the reader would view the ad in the most effective
In large, all capital, bold letters the ad reads, “EXTRAORDINARY VOLUME FEELS LIKE 2X MORE HAIR.” The ad claims that the audience with look like they will have twice as much hair than they actually do. How could a woman who does not like how thin their hair is not be immediately drawn in and intrigued? Just after the word “hair” there is a very tiny asterisk that can be very easily missed. The asterisk goes down to the bottom, to the fine print, and reads, “Based on consumer study.” So the people who have bought this shampoo and conditioner have claimed that it made their hair feel like they had double the amount of hair. This gives proof to the audience from L'Oréal. More rational appeal comes below that in smaller print that reads, “OUR FIRST CLINICALLY TESTED HAIR CARE SYSTEM FOR FINE, THIN HAIR.” The audience reads this and feels better about the products because it was tested, so it must work right? There is a double asterisks after the line that goes back down to the fine print and tells the reader that this only happens when the consumer also uses their Volume Filler Gelee with the shampoo and conditioner for lasting results and transformation with continued use. So the consumer has to buy …show more content…
Blake Lively’s eyes look straight at the the reader who is forced into her stare. The reader’s eyes then move down her flawless face, down to her nose and chin that are is pointed down toward the direction of the cascade of light hair contrasted with the dark background. The big cascade of hair then leaders the reader’s eyes to the block of text that describes the transformation that the hair will undergo and the benefits that the hair care system will bring. After the text is read, the reader sees the bottles of the products that they are now compelled to purchase. Next to the bottles is the box logo for the volume filler hair care system which is connected down and diagonally to L'Oréal’s logo and slogan, “Because you’re worth it.” Everything in the ad is directed in the direction down and to the right in a diagonal pattern, ending with L'Oréal’s stamp that is big and purple to contrast against the black background and made to stand out. The ad has a black, purple, and white color scheme that makes the ad look appealing. The designers of the advertisement forced the audience’s eye in the direction that they intended so that the reader would view the ad in the most effective