Narrative Techniques In The Persuaders

842 Words 4 Pages
Digging Deeper into the Hyundai Genesis “First Date” Advertising has majorly advanced through time. In the past, advertising was not as significant as it is today because they did not have the tools, ability, or the knowledge to expand advertisements. Past advertising did not include a story as it does today; they simply showed the product and told the viewers to buy it by using simple words and phrases, unlike today’s advertisements that use narrative techniques. The goal of advertising is to grab the viewer’s attention by emotion, logics, and ethics. As advertising has become more prominent in everyday life, researchers have thought of better ways to capture the viewer’s attention. Researchers have come up with complex systems and surveys to record the viewers every emotion. The Persuaders, a narrative film that enlightens viewers on the techniques used in advertising, provides information regarding persuasive techniques, celebrity endorsements, juxtaposition, and many other ways advertises capture consumers attention; …show more content…
This advertisement attempts to relate to regular people as well as overprotective dads. Having the average setting of a regular home, Movie Theater, and an amusement park helps normal families to relate to this advertisement. In this advertisement, the spokesperson even says, “A dads got to do, what a dads got to do” (qtd. in “First Date”). By relating average dads to such an irrational scenario, this commercial has evoked the crazy side in common fathers; this advertisement may have even empowered ordinary dads to continue the typical overprotective dad performance. This advertisements simplicity also helps when relating to the consumer. “[A]ccording to Michel Wedel, distinguished university professor[…] When it comes to display advertising—especially online—simpler can be

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