This ad focus so much on pathos that most viewers cannot contain their emotions when viewing the video, especially when the father realize that his daughter knew about the other side of his life. The side where he is struggling to make end met and to send her to school. It’s compared the happy father while he is with his kid versus the emotional struggle he has to deal with when he knew that he cannot make end meet; his frustration when he cannot get a stable job to provide for his children. He upset because he has to pretend to be a successful businessman while in fact he's begging recruiter to hire him and barely scraping by doing menial and temporary jobs. He exhausts himself working more hours or more physically challenging jobs than he
