Columbia Broadcasting System – CBS Corporation is one of the largest American media holdings and conducts its activity in the branch of mass media and the entertaining industry. The business of a direction of the Company is cable television, creation, and propagation of a television content, a film studio, publishing house, TV and radio stations, interactive media and the outdoor advertising including a network of television announcement CBS Television Network. It was founded in 1971. Leslie Moonves is its President and the CEO; the company currently has around 17,300 employees. The objective of the Company is optimization of the financial results in each direction of activities and achievement of effective interoperability between them. The…
Indecency seems to be the biggest category for debate in the field of broadcasting. What is defined as indecency? The FCC has defined broadcast indecency as "language or material that, in context, depicts or describes, in terms patently offensive as measured by contemporary community standards for the broadcast medium, sexual or excretory organs or activities” (). This definition can be interpreted in many ways. This is why there is so much controversy over what is labeled as indecent and what…
Communication is the way of transmitting information through speaking, written or medium. Health communication through radio is an act of transmitting and exchanging information related health issues to the masses. Radio broadcasting is a best and easy way to give information and reach to audience, and it has a huge listeners more than TV because radio –disseminated have been found more cost-effective, as radio can reach people in their home, work, and cars. The primetime hour of radio is…
This new service, known as CAB (Co-operative Analysis of Broadcasting began in 1930 calling their listeners four different times of the day with the expectation of their respondents to recall their last three to six hours of radio listening. Although this achieved an audience estimate for all national network programmes, CAB could not attempt a telephone recall survey on their listeners who did not have a telephone, forcing CAB to modify its sampling measures to incorporate the low-income…
undermining of American patriotism and trust in the government. Then a few years after the end of the war, the Pentagon Papers were released as well as reportings on the Watergate scandal; more oil was added to the raging flame of distrust that burned in the hearts and minds of the people. It was an epiphany. They realized the power and influence media had over the people. They realized the amount of backlash one can get from being under a negative spotlight. They wanted that power under their…
When I entered college as a broadcasting major at Montclair State University in NJ I wandered into my school’s college radio station as a freshman with one goal in mind: To have my own radio show and do whatever it takes in order to get it. Fast forward 4 and a half years and I am 6 months into my first full time job as an Associate Producer in my dream career field of broadcasting and I can 't help but reflect back on how much my college radio experience has helped me in my first taste of the…
communication and networks engineering and after studied Digital Communication in 6th semester my area of interest was more developed towards this specialization. For the training purpose, I applied in various organisations, but my first choice was Doordarshan with a hope of applying my technical knowledge in one of the largest broadcasting organisation. I was called for an interview as application influx was very high in this organisation and retention was less. I successfully cleared my…
2 The media is a big part of our lives and has become a fundamental influence on the viewpoints and outcomes of world issues. The contribution allows everyone to have freedom of speech, but the media must take responsibility for its part in many of the problems that have been wide spread lately. The media have had a great impact on the younger generation telling them they have to look a certain way or be a certain size to be accepted by society. According to the Journal’s Code of Ethics, “the…
and the network media. The media is shifting from broadcasting media to network media. Boyd stated that broadcasting media has been around for a long time, people in the 50’s had the “1950’s nightly news, everyone tuning in to receive the same message at the same time,” (559) and this is almost the same thing with newspapers, radio stations and magazines. People frequently tune into these broadcasting sources either on their radios or on their TVs. Everyone would gain the correct information at…
and photography, to using radiotelephones. These radios were the form of communication strait to the public, which abled people to respond immediately to information. Broadcasting was entirely local. Stations were on for a few hours every week. With the technology available, radio broadcasting was the scarce resource. Radio was taking over newspapers. It was becoming the primary source of news. Political leaders were now using the radio for all their debates. “There could not have been a more…