Broadcasting

Almost two decades ago, Congress passed the Telecommunications Act of 1996. Intended to better the life of Americans economically and socially, the act unexpectedly did just the opposite. Cable and broadcast television as well as radio were the two media outlets most affected by this new bill. This is an example of what can happen when the public is not informed about policy decisions and when big corporations spend their money on political contributions while making promises they cannot keep.…

pretenses or lack of variety. Medoff and Kaye indicate, only a few voices are heard and the range of information, viewpoints, and opinion is limited through vertical integration (2011, p.69). The federal government has sought to maintain diversity in broadcasting keeping as many voices and viewpoints on the air as possible, yet more difficult to maintain as more cable and online content competes with newspapers and broadcast stations (Business and Ownership, 2011, p.189). The federal government…

My dad names these “three S’s” as the most common factors of distraction for mankind, and says that they tend to make people forget about the more significant things in life. Most specifically, today’s pop culture has made screen or television broadcasting so popular that most people cannot imagine living in a world where such things do not exist. As a matter of fact, media has not only become an accessible tool, but a habit and ritual in most peoples’ lives. In the midst of screen influence,…

Whether it’s to know your weekly weather, to stay up to date on citywide information, or to be the source of any and all information when disaster strikes, the news is where people go. The Columbia Broadcasting System, or CBS, began in 1927 and continues today as an active news television network. For years CBS has been keeping their viewers up to date on all of the information they need to know to help them get through the day. The end of every day became special because the CBS Evening News…

Broadcasting presidential elections on television has been influential in the United States since the 1960’s. Some think it has heavily influenced who is elected, made elections fairer and more accessible, and even moved candidates from pursuing issues to pursuing image. Holding a presidential election today without a television debate would seem almost undemocratic, that’s not what many people thought at the time of the first debates. First of all, the advent of television in the late 1940’s…

1) In 1961, Newton Minow (FCC Chairman) gave a speech to American broadcasters called “Television and the Public Interest” in which he laid out his vision for the American television industry. Briefly, he believed that television had a specific role and responsibility in society, one he felt that the television industry was currently falling short. In his speech, he proposed a bargain between all involved; the essential bargain in his vision would be agreement between the FCC, the television…

In 1975, Raymond Williams published a book about television, and in that book Williams wrote about the history of television, how television worked in 1975, and his predictions for television in the future years. This essay will focus on what Williams had to say about television in 1975, in comparison to a show that came out in 1985 (Edge of Darkness) a decade after Williams’ book. This essay will also compare television today in 2017 to how it was in 1975 according to Williams. To begin, I…

Commercial Media is fueled simultaneously by the demands of the audience, but also by the advertisers and what they want the audience to consume. In a world where success is evaluated numerically, Radio is no exception this. Radio Stations are driven by ratings, a system that gives broadcasters an indication on the popularity of variables such as content, broadcasters and programming. How ratings and results are collected has changed numerous times to reach the few systems currently used…

Seeing an advertisement that catches your attention could’ve been specifically targeted for you. An advertisement can reach millions of people minutes after its release, through the use of the internet like social media, websites, and emails. Broadcasting networks like the television and radio networks are the two most popular and the most effective when it comes to delivering a message. In this paper you will find 10 advertisements that used sociological theories, and concepts to become more…

social media and phoning into the station people are able to ask questions and express their opinions on air to the radio host and the people listening. Finally the introduction of the internet with radio has created a more up to the minute news broadcasting. The radio in the early 1900’s had news that was broadcasted but today there are broadcasts that can be interrupted for an important news story. There are also people standing by for important stories that need to be broadcasted immediately.…