Over the past few decades, more people are becoming richer and richer. In the marketplace, the competition between each company is growing so extensively that it generates a constant pressure to create more and more ads to fit in costumers’ desires and motives to purchase products. As Jib Fowles states in his article that the average American is exposed to more than 500 ads daily through various medias (Fowles 166). In order to stand out among its competitors in the market, in early 2016, Acura released a new brand advertisement that tends to draw more attention from consumers. The commercial basically conveys three emotional appears by focusing on three story lines to catch audience’s attention. In the beginning of this ad, an Acura is traveling
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In the third scene, the camera firstly focuses on two engineers using torches and rules to estimate the damage of testing dolls after a car collision testing. The ad portrays them as professional examiners. And their determination on every tiny details delivers an important information to audience that the car’s safety is ensured. Secondly, the camera shifts to an adorable little girl holding a teddy bear and sitting inside her daddy’s Acura. Her smile to her dad shows an approval that she likes this car. And her father is also smiling because he feels fulfilled that he has capability to provide such a protection to his daughter. As Fowles explains in his article, it is a natural behavior that people try to avoid any threat or danger in their lives and we tend to buy those products that make us feel more secure. In this Acura brand advertisement, it provide a plenty of details on how two engineers examine testing dolls after a collision test and how a little girl reacts to her father while she is sitting in an Acura car. Most of times, the impression to engineers, usually, is regarded as a guarantee of safety and a father’s image is described as a sign of protection. Therefore, while consumers are absorbing the information from the ad, these two pre-existed messages have already implanted their meanings into people’s minds and connected with the value of
In the third scene, the camera firstly focuses on two engineers using torches and rules to estimate the damage of testing dolls after a car collision testing. The ad portrays them as professional examiners. And their determination on every tiny details delivers an important information to audience that the car’s safety is ensured. Secondly, the camera shifts to an adorable little girl holding a teddy bear and sitting inside her daddy’s Acura. Her smile to her dad shows an approval that she likes this car. And her father is also smiling because he feels fulfilled that he has capability to provide such a protection to his daughter. As Fowles explains in his article, it is a natural behavior that people try to avoid any threat or danger in their lives and we tend to buy those products that make us feel more secure. In this Acura brand advertisement, it provide a plenty of details on how two engineers examine testing dolls after a collision test and how a little girl reacts to her father while she is sitting in an Acura car. Most of times, the impression to engineers, usually, is regarded as a guarantee of safety and a father’s image is described as a sign of protection. Therefore, while consumers are absorbing the information from the ad, these two pre-existed messages have already implanted their meanings into people’s minds and connected with the value of