Jib Fowels Avertising's 15 Basic Appeal

Adversing has always aided consumers when making decisions about products and their benefits. This promotion is meant to target people of the general pubic by attracting their attention towards their desires. While many products are benificial to customers, I believe that ads target our need to achieve buy using celeberties to sell the product image. Jib Fowels, author of " Avertising's Fifteen Basic Appeal," describes the need to achieve as is the ambition that cause people to succeed in thier personal and proffetional lives. It is triggered by our desire to complete something difficult. It comes from our ability to push ourselfves to reach a high standard in order to be above eveyone else (82).Celebrities such as Kim Kardashian, Juila Roberts, and …show more content…
Roberts's celebrity status is ket toe targeting In the ad,which she is featured, shows a beautiful and perfect close-up of Roberts using Lacome's natural light foundation. The ad states that "With Aura-Inside technology, Lacome invents the 1st foundation the recreates the true natural light of perfect skin." It is tageted towards women in their forties or over who want to achieve flawless skin. A goal women would kills to achive. It's very hard to believe that a prouduct that "recreation of natural light" can also illimatinate the natural creases of the skin. "Celebrity endorsements also are useful for attracting new customers to a brand that otherwise may not have held any interest for the consumer. Advetisers often use celebrity with clear skin to appear in an ad for foundation to sell the product. The company claims that its foundation covers age spots, uneven skin tone, or reduces wrinkles to achieve flawless skin. What the consumer is really looking at is someone who already has clear skin skin who is just wearing the product to sell the image Younger women may also want to use this product in order to keep thier skin looking