Old Spice Commercial Essay

Old Spice Commercial Some advertisements effectively reach consumers through conveying a memorable story or telling a heartfelt message. The Old Spice commercial, however, reaches consumers by placing a more comedic spin on their advertisement. Old Spice struck gold with their advertising campaign centered on Terry Crews, a well-known celebrity and retired football player. Old Spice chose the actor and former football player and ran several ad campaigns displaying him in fitted boxers, flexing his muscles and screaming. Most ad campaigns sell ideas in conjunction with their products. This advertisement is no different. Terry Crews’ Old Spice commercials are legendary in the advertising field. These commercials were played on every single …show more content…
This not only enhances the ad’s absurdity, but the ad narrative also conveys a very important message. After Crews yells his opening line, the socks from the drawer exclaim, “Newer than a new jersey!” Immediately after the socks express their opinions, a gold jersey appears from behind the bed and says, “Newer than a new mouse baby!” The ad promotes the freshness of the product by echoing the word “newer” throughout its duration, implanting into the minds of viewers that they must purchase Old Spice products to remain current and on trend. While the commercial employs humor as a vehicle to accomplish this objective, a visual supporting a stereotypical image of masculinity is also exhibited through the gold jersey. The logic supported through this image is as follows: men who play sports are masculine, and masculine men wear Old Spice products. Thus, not only is a physical product being sold to the general public, but also a stereotypical view of hyper-masculinity and body …show more content…
Old Spice got the message out that they offer shave gel. But, instead of using a typical “use our shave gel, it’s the best” type of ad, they relied on the idea of “let’s create a very memorable ad that will keep people interested.” Old Spice demonstrates a fantastic marketing campaign by making the viewer remember what is being advertised through the comedic randomness of the ads. The randomness to Old Spice ads has given the company a considerable amount of infamy. Although the ads try to sell the idea of body image and hyper-masculinity through humor, many appreciate the ads simply for the laughs they generate. Most companies attempt to accomplish this, but what makes this ad memorable is not only the product placement but also the random intensity that Terry Crews brings to the