Old Spice

to preferably brand their product. Old Spice is a major establishment for men’s hygiene has made a line of men’s body wash that’s very appealing and used a humorous advertising promotion. The ads are planned not only to get their product seen, but to cast a shadow on other lines of men’s body wash. The Old Spice commercials infer that by using their product, a man will or become more alike to the Old Spice man or in other words, the ultimate man. The Old Spice advertisement…

Old Spice has become a very popular brand among both men and women. The first Old Spice product was introduced in 1937 and it was called Early American Old Spice for women. A year later in 1938, Old Spice for men was brought into the world. Old Spice was originally owned by the Schultz Company, which originated in 1934, but later was passed onto Procter and Gamble in June of 1990. As of today, Procter and Gamble still own the Old Spice line, and they have created many more fragrances and…

These modern ads have their explicit meaning for everyone to see and understand: to buy such products for such reasons. However, a much deeper implicit meaning is engraved in in our minds: if you don’t use this product your desires won’t transpire. Old Spice exemplifies the modern day advertising strategy with its “THERE’S A MAN IN THERE” campaign. Depicted on the ad, is an overweight young man that seems to have little to no social,…

in the media. It’s not a new concept; men are also being used to sell products. Take Old Spice for example, “ smell like a man, man” is their slogan. Their ads, both print and commercial always feature the spokesman Isaiah Mustafa shirtless. He’s attractive, buff, and has a deep voice. What more could a woman want? The message here is that if you want to look or smell like a “real man” then you should buy Old Spice. This campaign convinces men that this is what a real man is and should be. The…

“Hello ladies, look at your man, now back at me, now back at your man, now back at me.” Old Spice was extremely smart with this commercial. They knew their target audience very well. It makes total sense that they would market towards women. The D&AD case study explained that women purchase the vast majority of male toiletry products. Women made more than 50% of body wash purchases. They designed the commercial to appeal to their target audience, female purchasers, while at the same time making…

women, men, little kids, adults, old people or sometimes a combination of them all. When body wash commercials are designed, the two different types of targeted audiences are either for men or women. Advertisements for men and women differ by promoting different results based on what each gender wants. While men’s commercials promote his desire for getting the woman, women’s commercials promise the result in having their desired aesthetically pleasing skin. Old Spice creates commercials that are…

In the Old Spice advertisements featuring Terry Crews and Isaiah Mustafa, the advertisers use distinctive visual elements to portray the idea of masculinity. Masculinity is expressed as physical strength and skill, power, wealth, sexual prowess, and ultimately, success. Masculinity is achieved through the use of facial expressions, physique, and the setting of the advertisement. The use of Terry Crews and Isaiah Mustafa in this advertisement defines masculinity as being talented and successful.…

concepts of adaptation and evolution apply to more than survival of the fittest in the natural world and, in fact, hold true in business as well. Founded in the 1930s, the Old Spice company produces hygiene products for men and women, with their original focus being on shaving soap and aftershave lotion (“History of Old Spice,” n.d.). An early part of the company trademark that continues to this day is a nautical theme centered around images of a three-masted sailing ship. With the brand gaining…

Your Man Could Smell Like” is a 2010 television advertising campaign in the United States by Old Spice. Starring former NFL player, Isaiah Mustafa, the campaign was highly successful and was met with favourable reception (Reiss, 2010). It was a hit on YouTube with over 43 million views by 2012 (Harvey, 2012). It won several awards, including the Primetime Emmy Award for Outstanding Commercial in 2010. Old Spice is an American brand specializing in man grooming products such as shaving soap,…

"Hello ladies. Look at your man, now back to me...sadly he is not me..." begins the most notable Old Spice commercial, "The Man Your Man Could Smell Like." When a company develops an advertisement, they use many different strategies and techniques in order to convince the audience to buy their product. Old Spice specifically, is known for their humorous, yet ridiculous advertisements based off of stereotypical male ideals. Though these commercials are not extremely logical, they tap into the…