Old Spice Ad Analysis

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When creating commercials, marketers need to establish a targeted audience. Depending on the brand it can be targeted towards women, men, little kids, adults, old people or sometimes a combination of them all. When body wash commercials are designed, the two different types of targeted audiences are either for men or women. Advertisements for men and women differ by promoting different results based on what each gender wants. While men’s commercials promote his desire for getting the woman, women’s commercials promise the result in having their desired aesthetically pleasing skin.
Old Spice creates commercials that are targeted for men but speak personally to women. In the commercial “The Man Your Man Could Smell Like” an athletic, attractive male is on screen shirtless. Throughout the commercial he constantly asks women to compare their man to him to prove that he is better. He is depicted to be the “ideal” man who is desired by all women. He shows the audience that he gained his confidence and sexual appeal by using Old Spice body wash.
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By creating a commercial that is so extreme, the unrealistic parts of the commercials are just interpreted as comical. The character believes that he can get any woman and do whatever he so pleases simply based on how his body wash smells. He continuously asks the viewer to look at him or herself then back at him only to realize that he is better. This is another use of pathos. Men desire to be the best and will do anything in a sense to be the “manliest man.” By drawing in the viewer’s attention in such a positive manner, the viewer is more likely to purchase the product. While the designers did not use logos, the commercial is still memorable to the customer. Although the end result of getting the girl and gaining confidence is not promised, it 's still effective by the use of

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