Old Spice Ad Analysis

Once a corporation produces a commercial, their key objective is to get their merchandise that’s being show casted to sell. Various amounts of methods are used to lure the viewers being targeting to purchase a product. A marketing tactic is used to encourage a purchase and to preferably brand their product. Old Spice is a major establishment for men’s hygiene has made a line of men’s body wash that’s very appealing and used a humorous advertising promotion. The ads are planned not only to get their product seen, but to cast a shadow on other lines of men’s body wash. The Old Spice commercials infer that by using their product, a man will or become more alike to the Old Spice man or in other words, the ultimate man. The Old Spice advertisement …show more content…
They used ex¬‐NFL wide receiver Isaiah Mustafa, as endorsement of fundamentals of manliness, sex appeal, and comedy. In the ad, Mustafa is exiting the shower only in a towel, saying in a profound voice, “Hello, ladies”, and then continuing to chat straight to women watchers, telling them to look at him and then the man sitting next to them for the inferred contrast in which no ordinary man would come out very fit. He then states that the man sitting next to them is “unfortunately not me”. The scene continues with speedily fluctuating sets that display Mustafa in passionate fantasy¬‐like sceneries designed to charm to women; he is now shirtless on a sail boat at sunset, then holding tickets to “that thing you love”. The tickets dissolve into diamonds, and lastly the ad ends with Mustafa sitting shirtless on a white steed on tropical seashore. Mustafa constantly reminds his lady viewers that their men can be more like him by using Old Spice body …show more content…
"Advertisers use sex because it can be very effective," said researcher Tom Reichert, professor and head of the department of advertising and public relations in the UGA Grady College of Journalism and Mass Communication. "Sex sells because it attracts attention. People are hard-wired to notice sexually relevant information, so ads with sexual content get noticed." (Jeanette Mulvey). A sexually themed commercial appeals to both sexes, and is sure to attract attention. People stop what they are doing and watch. The sexual content of the commercials not only grab people’s attention, but t also helps them remember the ad. The Old Spice ads are very helpful because they make an impression on people. The advertisers have to be careful with the use of sex appeal. If the sexual content is overdone, it won’t work. Especially women may not like a commercial if the sexual content is too strong. Reason why Old Spice commercials have been successful is that the sexual content is not overdone. It is mixed with the right amount of humor and does not