Dolce And Gabanna Ad Analysis

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“Nowhere is the unequal status of men and women as obvious as in advertising. Images in magazine ads and in television commercials show women as sexual objects to attract the attention of potential customers to the product.” (Visual Communication)
Dolce and Gabanna is notorious for designing advertisements that use sex to sell their products. This advertisement shows a woman being restrained by a topless man pinning her wrists down while other men are watching. The Ad sends the message that women are subjected to a man’s will. Females are branded as weak and dependent individuals. "Males in almost every culture in the world and throughout the history of social interaction have thought that they are the dominant and more important gender."

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