Persuasive Essay On Old Spice

However, women are the only ones objectified in the media. It’s not a new concept; men are also being used to sell products. Take Old Spice for example, “ smell like a man, man” is their slogan. Their ads, both print and commercial always feature the spokesman Isaiah Mustafa shirtless. He’s attractive, buff, and has a deep voice. What more could a woman want? The message here is that if you want to look or smell like a “real man” then you should buy Old Spice. This campaign convinces men that this is what a real man is and should be. The advertisements rarely mention the realistic benefits of the hygienic products. However, once a brand becomes as well known as something like Old Spice, advertisers don’t really need to explain what it is or what the benefits are. The only thing that matters is making sure it has sex appeal.
Another message the media send about sex is that everyone is or should be doing it. Teens today are constantly exposed to sex at such a young age. Studies have shown that the more sexual content kids watch or listen to, the more likely they are to have sex themselves. Most of the information about sex teens are receiving is through the media. The media is so persuasive these days that young adults are rarely being taught the consequences of sex such as pregnancy or sexually transmitted diseases. Between 1998 and 2005 the amount of sexual scenes on …show more content…
The media isn’t the only problem regarding our society’s obsession with sex. If people want there to be fewer sexually explicit advertisements, specifically one’s that exploit women, then women need to stop participating in them. When a raunchy advertisement is launched, the company often receives most of the backlash, but what about the women posing? Until women stop agreeing to be in these inappropriate ads, the media will continue to use sex to sell. It’s up to consumers to stop buying into companies or products that advertise in this