In the 21st Century, we are continuously bombarded with countless advertisement. These modern ads, however, differ from our grandparents’ ads that were crystal and to the point. In this extreme capitalist era, advertisers have grown more cunning in the way they influence our emotions and understanding of the world. These modern ads have their explicit meaning for everyone to see and understand: to buy such products for such reasons. However, a much deeper implicit meaning is engraved in in our minds: if you don’t use this product your desires won’t transpire. Old Spice exemplifies the modern day advertising strategy with its “THERE’S A MAN IN THERE” campaign. Depicted on the ad, is an overweight young man that seems to have little to no social,
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The location of the text is on the bottom center, drawing your eyes from the image gradually down towards the text. Its bright white color contradicts most of the background and stands out clearly to be read. The text reads “Somewhere in there” (in a small unimpressive manner) almost as if for the reader to skim over it, just barely grasping its content, continues to “THERE’S A MAN IN THERE”. This extension of the phrase is bolder and larger, taking up the attention only second to the brands name. This text piggybacks on the visual effect by insinuation that your manhood isn’t up to par. Centered on the text’s content is the brands name “Old Spice”, which is enclosed by the color red, same at the product itself. Dr. Vinita Mehta a clinical psychologist, wrote an article for Psychology Today titled “The Mysterious Power of Red”, she explains that research demonstrates, that the color red is linked to sex, achievement, and dominance, three aspects the young man longs for, and the Rock Star demonstrates (pars. 3-5). Underneath the brand name in the ad, the text states “Smell better than yourself” appears in a small unimpressive manner. This once again demeans young men, lowers their confidence, and exposes the belittling strategies of the Old Spice. The solution to the young man in the ad, of course, is to utilize the Old Spice products, that will without a doubt, transform you to a better, more appealing version of
The location of the text is on the bottom center, drawing your eyes from the image gradually down towards the text. Its bright white color contradicts most of the background and stands out clearly to be read. The text reads “Somewhere in there” (in a small unimpressive manner) almost as if for the reader to skim over it, just barely grasping its content, continues to “THERE’S A MAN IN THERE”. This extension of the phrase is bolder and larger, taking up the attention only second to the brands name. This text piggybacks on the visual effect by insinuation that your manhood isn’t up to par. Centered on the text’s content is the brands name “Old Spice”, which is enclosed by the color red, same at the product itself. Dr. Vinita Mehta a clinical psychologist, wrote an article for Psychology Today titled “The Mysterious Power of Red”, she explains that research demonstrates, that the color red is linked to sex, achievement, and dominance, three aspects the young man longs for, and the Rock Star demonstrates (pars. 3-5). Underneath the brand name in the ad, the text states “Smell better than yourself” appears in a small unimpressive manner. This once again demeans young men, lowers their confidence, and exposes the belittling strategies of the Old Spice. The solution to the young man in the ad, of course, is to utilize the Old Spice products, that will without a doubt, transform you to a better, more appealing version of