The Luxe Brand: ARI Perfume Advertisement
In the book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel Jean Kilbourne examines advertisements that exploit human desires. She states that ads sell products “by link[ing] our deepest emotions” (77) by promising buyers that products will “enhance...self worth” (92) and “help us feel more alive” (90) since products can deliver what people seek the most which is “an identity and fulfillment” (82). She also proposes those “products are more important than people” (80) as products can give you “zest and vitality” (90) while humans give people complications. "The Luxe Brand" ad “ARI”, manifests that the perfume can give a person a voice, an identity and happiness only if they wear perfume.
The advertisement's choice of colour expresses that the model only …show more content…
The model Ariana Grande is someone who is already desirable as she is a celebrity. This benefits the brand as the ad implies to her fan base that they can be one step closer to Ariana by buying their perfume. The ad promises that we will feel what it is like to be Ariana. That with this perfume people will feel more alive, and be in shape. This is demonstrated from the skates on Ariana's feet which represents that she is active, fun and playful. As she is confidently lying on the floor day-dreaming happy dreams proves that the perfume makes a person feel admirable. The perfume will give people a blissful life where there is no harm or danger. The ad's product usage Ariana's nickname ARI also personalizes the product. But the angle that shows Ariana is pointed down. The high angle shows that Ariana is being looked down upon. This diminishes Ariana making her look less powerful, less significant and submissive. This shows that the consumer is more valid than her. This also proves that the ad is selling Ariana and not just perfume since the perfume bottle is not in the
In the book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel Jean Kilbourne examines advertisements that exploit human desires. She states that ads sell products “by link[ing] our deepest emotions” (77) by promising buyers that products will “enhance...self worth” (92) and “help us feel more alive” (90) since products can deliver what people seek the most which is “an identity and fulfillment” (82). She also proposes those “products are more important than people” (80) as products can give you “zest and vitality” (90) while humans give people complications. "The Luxe Brand" ad “ARI”, manifests that the perfume can give a person a voice, an identity and happiness only if they wear perfume.
The advertisement's choice of colour expresses that the model only …show more content…
The model Ariana Grande is someone who is already desirable as she is a celebrity. This benefits the brand as the ad implies to her fan base that they can be one step closer to Ariana by buying their perfume. The ad promises that we will feel what it is like to be Ariana. That with this perfume people will feel more alive, and be in shape. This is demonstrated from the skates on Ariana's feet which represents that she is active, fun and playful. As she is confidently lying on the floor day-dreaming happy dreams proves that the perfume makes a person feel admirable. The perfume will give people a blissful life where there is no harm or danger. The ad's product usage Ariana's nickname ARI also personalizes the product. But the angle that shows Ariana is pointed down. The high angle shows that Ariana is being looked down upon. This diminishes Ariana making her look less powerful, less significant and submissive. This shows that the consumer is more valid than her. This also proves that the ad is selling Ariana and not just perfume since the perfume bottle is not in the