Essay On Old Spice

“Hello, ladies, look at your man, now back to me, now back at your man, now back to me” is a phrase that we all know and love from the Old Spice commercial featuring Isaiah Mustafa that took has entertained the world for the past six years. That advertisement made females think of the way they wanted their man to smell, and made the men watching want to be just like him. A more recent commercial would have to be the one involving the mother and son connection with Old Spice. The mothers are crying and the boys are off living their lives being prosperous. This ad thus connects to both sides of the public, those mothers who, if not already gone through this, will inevitably have to give up their little boy to go off to do their own thing, and then the idea that as a teenager or almost adult your mother dreading every next step along the way of you growing up. Both commercials had a huge impact on me, in two ways. One was the idea that I found them to be extremely comical, and the other being that I connected with them. Deodorant or overall fragrances may not seem like something that is overly important to the target audience, but the commercials make them seem crucial. When I got my first Old Spice product, I thought nothing of it. I assumed it was just another stick of deodorant I would wear, and one that wouldn’t have an impact on me at all. Today, I …show more content…
The company was started up by a man named William Lightfoot Schultz, who was a part of Shulton Inc. It was originally made only for women, but two years later the men’s fragrance line followed. It officially debuted in 1937 as a true company and that’s when it began full on production. In 1990, Procter and Gamble bought out Old Spice from Shulton Inc. and turned it into what we know and love today. (Jorgensen, 395). The product it was selling, fragrances, were rivaled by many, but Old Spice’s advertising is what set them apart from every other fragrance