When we see certain things on that particular person, we start putting labels on them based on the stereotypes and many of these stereotypes are developed through the use of media. The media has a great influence on how people view what it is to be women and constructed the framework of feminine. Jean Kilbourne, an author, speaker, pioneering activist, and cultural theorist have been studying the image of woman in advertising for over 40 years. In her speech “Tedx Talk: The dangerous ways ads see women”, she speaks about how people are affected by the advertisements they see and how those images negatively portray women. Kilbourne goes into detail about how the main concept of advertisements is to tell us who we are and who we should be. Specifically
