Claude Hopkins a business holder was approached by a friend who showed him a new business idea. The idea was a product called “pepsodent” which is tooth paste. Claude noticed that there was an increase in teens poor dental hygiene. The habit in the toothpaste is the reward, which of course is the white teeth. Claude's way to start the habits for people, is to advertise the benefits of toothpaste, like how the toothpaste is a “creator of beauty”. Because there is a reward for brushing your teeth people started having a habit of using toothpaste. P&G, the creator of “Febreze” have decided to impersonate Claude’s way of advertising and had used similar tactics. Febreze had become extremely popular, but one year Febreze had a downfall, no one was buying Febreze products, and this is because smells will at some point desensitize. Febreze was in panic mode. However the company was able to do a different advertising strategy, which was to change their slogan and as well as how they are selling the
Claude Hopkins a business holder was approached by a friend who showed him a new business idea. The idea was a product called “pepsodent” which is tooth paste. Claude noticed that there was an increase in teens poor dental hygiene. The habit in the toothpaste is the reward, which of course is the white teeth. Claude's way to start the habits for people, is to advertise the benefits of toothpaste, like how the toothpaste is a “creator of beauty”. Because there is a reward for brushing your teeth people started having a habit of using toothpaste. P&G, the creator of “Febreze” have decided to impersonate Claude’s way of advertising and had used similar tactics. Febreze had become extremely popular, but one year Febreze had a downfall, no one was buying Febreze products, and this is because smells will at some point desensitize. Febreze was in panic mode. However the company was able to do a different advertising strategy, which was to change their slogan and as well as how they are selling the