If advertisements were compared to side by side, a pattern of techniques to promote the products would start to emerge. Strategies such as having professionals or celebrities endorse the product and getting customers to give reviews for credibility, or using language as a tool to make claims that may or may not be true, sound convincing. “The Onion” parodies these ploys in an article in order to show how pretentious and unreliable adverts can be.
To begin with, the article addresses the overused tactic of bringing professionals and customers to explain how well the product works to build up credibility. Supposed doctors commented on the product MagnaSoles, with titles such as “Dr. Arthur Bluni, the pseudo scientist” and “Dr. Wayne Frankel,
To begin with, the article addresses the overused tactic of bringing professionals and customers to explain how well the product works to build up credibility. Supposed doctors commented on the product MagnaSoles, with titles such as “Dr. Arthur Bluni, the pseudo scientist” and “Dr. Wayne Frankel,