Rhetorical Analysis Of The Budweiser 2014 Super Bowl Commercial

Many of us have had an animal at some point in their life in which they loved and adored and would absolutely hate to lose. In the Budweiser 2015 Super Bowl commercial, the company portrays a relationship similar to this, between a farmer, a dog, and horse to try to persuade their audience to buy more of their products. In the commercial, Budweiser shows the devastation a farmer goes through as he has lost his dog and is unsure if he will ever see his again. This relationship is shown in the advertisement through separate events; the farmer's journey to find his lost puppy as well as the journey the puppy went through to return to home. By showing this relationship, the commercial appeals to their audience to persuade its audience to purchase …show more content…
By using the same relationships as the 2014 Super Bowl commercial, Budweiser has already established strong relationships between the characters, the farmer, horse, and the puppy in the commercial and have allowed it grow into a strong emotional appeal through this commercial. This theme is shown through the emotional relationship between the farmer and his puppy, as the farmer had lost his puppy in the commercial. By using this relationship, the company creates a sense of fear in the audience as well as heartbreak, as many people can relate to sadness associated with losing something they have loved or the fear of being lost in a place they are not familiar with. This creates a call to the audience as they are pulled into commercial out of curiosity to see if the puppy ever made it back to its owner. This is done throughout the commercial by separating the experiences of emotional appeal from the lost and scared from the puppy to the emotional heartbreak of the owner as he looks for his dog. This strengthens the audience attachment to the relationship between the dog and the owner and keeps the audience engaged in the commercial. At the end of the commercial, Budweiser brings the commercial back to their common theme as they show the puppy surrounded by wolves, and having the horses coming to his rescue. This symbolizes their theme of friendship, and how Budweiser believes that your friends are always going to have your back. Budweiser pushes their products to their audience by showing the farmer drinking their beer with the dog and the horse as it shows it is a friendship brew and is only meant for an enjoyable time. By doing this, Budweiser creates an effective argument for their audience to engage in buying their