Commercials are always on television and are one of the most annoying things to see while watching a good show. Not only are commercials annoying, but most of the time the products in them are falsely advertised to some extent. Despite this, many viewers fold and purchase the products anyways. The reason being that the makers of the commercials use persuasive rhetoric to convince the viewers to buy what the particular company is selling. Commercials also can promote products by comparing them to products of the same kind. In this case, the company wants you to buy their products instead of their competition’s. Argumentative strategies are used to change the viewer’s mind about an opposing company’s product which leads to the success of the
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One commercial in particular featured politician Deborah Ross using facts against Senator Richard Burr, in order to get people to vote for her. The tone of the commercial is humorous because she pretends to have a phone conversation with Burr, while using his words against him in a playful manner. By using a playful tone it grabs the attention of the audience and makes them want to watch it. The humorous appeal is good because it is a good alternative to the seriousness of the election. Regardless of the lighthearted tone, the commercial still displays its message clearly. The subject of the commercial was the last election that took place. Ross talked about how Burr took money from Special Interests and how he raised taxes for the working class. This is an example of logos which also plays a huge part in argumentative strategy considering that it is primarily based on logic. The purpose of the commercial was to inform the viewers about Burr’s activity and hopefully change their view on him as a Senator. This would be used to Ross’ advantage because she would ultimately gain more supporters because of all of these aspects of the commercial. The argumentative strategy in the commercial was shown and had the goal of changing the viewers’ minds to get them to support
One commercial in particular featured politician Deborah Ross using facts against Senator Richard Burr, in order to get people to vote for her. The tone of the commercial is humorous because she pretends to have a phone conversation with Burr, while using his words against him in a playful manner. By using a playful tone it grabs the attention of the audience and makes them want to watch it. The humorous appeal is good because it is a good alternative to the seriousness of the election. Regardless of the lighthearted tone, the commercial still displays its message clearly. The subject of the commercial was the last election that took place. Ross talked about how Burr took money from Special Interests and how he raised taxes for the working class. This is an example of logos which also plays a huge part in argumentative strategy considering that it is primarily based on logic. The purpose of the commercial was to inform the viewers about Burr’s activity and hopefully change their view on him as a Senator. This would be used to Ross’ advantage because she would ultimately gain more supporters because of all of these aspects of the commercial. The argumentative strategy in the commercial was shown and had the goal of changing the viewers’ minds to get them to support