We all love a good laugh, and we all love this good world. In the 2017 Super Bowl commercial that Kia released, Melissa Mccarthy shines brightly and the commercial is funny, very effective, and extremely promotional to being ecologically aware. Throughout the advertisement, Mccarthy is shown trying to save something different in our world. In the beginning, she saves the whales, then the trees, the ice caps, and finally the rhinos. I won’t spoil it for you, but you should definitely go watch it.
Throughout the commercial, a few different propaganda devices are used. For instance, the very fact that all time comedian and recent Ghostbusters star Melissa Mccarthy appears as a shining star in the commercial for Kia. Testimonial persuasion plays a huge part in the actual advertising part in the commercial, and Mccarthy’s …show more content…
Melissa Mccarthy is most likely the funniest human bean alive, and so this commercial was full of her magical, hilarious touch. Mccarthy made the Kia commercial very memorable, and that helps because when you go to buy a new car or think about cars, the first thing you will think of is Kia and how Melissa Mccarthy loved her Kia and took it everywhere to ecologically save the planet in this commercial entitled “ Hero’s Journey.” Mccarthy really sticks in your head, which is why she is so perfect for this kind of thing. Wit and humor help apply the commercial to still more audiences, which brings still more customers for the company in question, which is ultimately why it works.
Wit humor, testimonials, and bandwagons all help companies of many different varieties to promote there product, and Kia used all three to convince car buyers across the nation that they have the best cars. So go, stop reading, buy a Kia, but first, watch this very persuasive, hilarious commercial for the Super Bowl 2017, brought to you by