Commercial Analysis: Maddie Is A Heartwarming Commercial

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“Maddie” is a heartwarming commercial produced by Chevy Automotives in 2014, that takes us on a journey with the two main characters: a woman and her golden retriever, Maddie. With a soft, mournful piano ballad playing in the background, we observe as a woman, in her late twenties, stands beside an aged golden retriever, smiling sadly, and pets the frail creature. We witness an intimate moment between her and Maddie, as the dog lays calmly in the veterinarian’s office. Smoothly changing scenesthe ad takes us to a sunny, bright day, where we see the woman relaxing on the couch with a warm drink and savoring the time spent cuddling with her dog. Furthermore, we watch another special moment unfold between the woman and her dog as the scene transitions …show more content…
The appeal of nurture usually has children or animals, which is what we find in this ad with the golden retriever Maddie. Throughout Maddie’s life, the woman is constantly showing the puppy love and caring for her physically. We watch the woman saunter through the neighborhood, Maddie in stride right next to her exhibiting the woman caring for Maddie physically. Petting Maddie while laying on the sunbathed couch, the woman shows affection and love for her dog. This small act tends to Maddie’s need for love and emotional validation. In the same way, Maddie has the opportunity to take care of the woman. As the woman and her boyfriend sit on the couch watching a movie, the boy begins to lean in and try to kiss her. The woman appears nervous and apprehensive of this happening and right before he steals the kiss, Maddie begins to threateningly growl at the boy, making him jump back in fear. Here, Maddie is taking care of the woman instead of the woman caring for her for a change. In today’s society, this appeal of nurture is severely under used and appreciated. This world would be all the more better if it was applied to our lives and every one aorund us on a daily …show more content…
The first worldview statement that we find in this ad is that companionship and love is an essential part of life. As I’ve mentioned earlier, the woman and Maddie share a strong connection throughout the entirety of the commercial. We can find them within each other 's company for the entirety of the ad showing support and love for one another. We can find this message at the conclusion of the ad when the words “a best friend for life” appear on the screen, or as Maddie protects the woman from the scheming boyfriend, and especially as they spend time within each other’s presence. At the beginning of the ad, we watch as the woman and the dog bask in the sun rays as they lounge on the couch. They are content to spend time with each other and forget the cares of the world, but the woman’s focus is on the dog, not Christ. Scripture says that Jesus should come first in our lives and that He should be our number one companion. Christ makes the claim, “No longer do I call you servants... but I have called you friends…” and also declares, “Greater love has no one than this, that someone lay down his life for his friends.” which is exactly what Christ did for us, thus declaring himself the ultimate friend. We also can find hymn after hymn on this subject, such as: “What a Friend We Have in Jesus!” So, we shouldn’t turn to this world for companionship, but rather we should turn to Christ for

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