Rhetorical Analysis of the Buick Super Bowl Advertisement Buick Motor Division, commonly referred to as Buick, is a high end American automobile company. The founder of Buick is David Dunbar Buick who was originally born in Scotland. Buick is a division of General Motors (GM) and is the oldest manufactured car in America, for it was officially branded in 1903. While the headquarters of Buick is located in Detroit, it was assembled in Flint, Michigan. Buick automobiles is marketed as luxury vehicles unlike GM’s other mainstream brand Chevrolet. However, Buick is not in the same class as GM’s top tier Cadillac brand. Buick is a very respectable brand with over 1,231,941 vehicles sold in 2015 (wiki). With such impressive sales, Buick commercials
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The commercial opens up with a Pee Wee football game between the Sharks(blue) and the Rhinos(red). We first see a play in which the Sharks quarterback get immediately sacked by two of the Rhino’s players. The attention is then directed towards a 2017 red Buick Cascada pulling into the parking lot, as one dad says “Check out that Buick.” The Sharks quarterback's father responded, “Wow that is nice, but if that is a Buick, then my son is Cam Newton.” The camera is then placed back on the the field where his son turns into Cam Newton for the next play. Newton then takes the snap and is immediately rushed by the Rhinos’ defence. After he jukes and breaks the tackles, Newton looks down field to see a wide receiver yelling “I’m open, I’m open!” Newton then rifles the football so hard into the child's arms that he is pushed into the endzone. The referee signals a touchdown and Newton celebrates by giving his teammates chest bumps. After the celebration, the new Buick Enclave pulls up with “Experience the new Buick” on the screen. The narrator then says, “Some people just can’t believe the new Buick.” Finally, NFL star Newton then says to the coach, “That's a good lookin' Buick right there.” To that statement, the coach responds by saying, “If that's a Buick, then I’m a supermodel.” He instantly turns into supermodel Miranda Kerr. The referee is so astonished by the supermodel he runs into a
The commercial opens up with a Pee Wee football game between the Sharks(blue) and the Rhinos(red). We first see a play in which the Sharks quarterback get immediately sacked by two of the Rhino’s players. The attention is then directed towards a 2017 red Buick Cascada pulling into the parking lot, as one dad says “Check out that Buick.” The Sharks quarterback's father responded, “Wow that is nice, but if that is a Buick, then my son is Cam Newton.” The camera is then placed back on the the field where his son turns into Cam Newton for the next play. Newton then takes the snap and is immediately rushed by the Rhinos’ defence. After he jukes and breaks the tackles, Newton looks down field to see a wide receiver yelling “I’m open, I’m open!” Newton then rifles the football so hard into the child's arms that he is pushed into the endzone. The referee signals a touchdown and Newton celebrates by giving his teammates chest bumps. After the celebration, the new Buick Enclave pulls up with “Experience the new Buick” on the screen. The narrator then says, “Some people just can’t believe the new Buick.” Finally, NFL star Newton then says to the coach, “That's a good lookin' Buick right there.” To that statement, the coach responds by saying, “If that's a Buick, then I’m a supermodel.” He instantly turns into supermodel Miranda Kerr. The referee is so astonished by the supermodel he runs into a