We don't really know where or when it was launched , however we found this advertising on an American website named " Graphic Design Junction ". So maybe this is the proof that this ad was launched in an American country.
The Logo of Macdonald is lower right on the picture . It's a M in yellow on a red bottom, and below we have the slogan " I'm loving it" in yellow.
We have a caption above the fishbowl. It says " Filet-O-Fish" .
The background has a light blue color. At the forefront we can see a glassy fishbowl with a fish which is in there. This a golden fish . The general appearance of the produce is basic, the picture is united with the blue color. …show more content…
So the caption over the fishbowl tell us thats this is a " Filet o Fish " . This golden fish in there maybe is the symbol of the piece of fish we eat in the hamburger , therefore it seems that we eat this poor little fish, and this is disgusting. The fish is like jailed in the fishbow because the space where the fish can live is bounded, this makes a horrible effect. The blue color of the background makes a soothing look .
The message of this advertising is obviously to attract us and get our attention. This ad has to infleunce us or encourage us to get some food from Macdonald or more precisely to go and buy some "filet-o-fish" .So they want to convince us, to buy their food , make us want their food. But if we look closer on the ad, it's a little bit disgusting and scary . For us this a complete failure because instead to encourage us to go eat their " filet-o-fish, it repel us .Maybe if we turn to the point of view of a children it can be for him very funny and cool . Pretty much children want to have a golden fish . So maybe this advertising is made for children . Their are the principal way to go to the fast food restaurants