Advertisements: The George Burns And Gracie Allen Show

Advertisements aren’t simple a page in a magazine or a thirty second commercial on TV. Advertisements are given to us in many different forms, some of these we might notice, and some we might be completely oblivious to. Some of these different types include: sponsorships, spot advertising, product placements, branded entertainment, and native advertising. All of these types are similar in they are trying to sell us a product, or to get us familiar with a certain brand. But they go about it in different ways. The most common and it is a traditional ad. This is something that we see every day. It could be a page in a magazine or simply just a commercial on TV. A sponsorship is a type of advertisement that most people are familiar with. One example of a sponsorship is the television show “The George Burns and Gracie Allen Show”. In this show Carnation Milk was a major sponsor in the show. Through sponsoring the show Carnation Milk was integrated into the show. At the beginning or end of the show they would say “The George Burns and Gracie Allen Show was brought to you by Carnation Milk.” This way their name was constantly put out there for people to hear. But it was also part of the show. At different times in the show the actors would have a glass of Carnation Milk and say how delicious and great it was. …show more content…
A great example of product placements are in the movie “Back to the Future”. In this movie different companies would pay the studios a certain amount of money to put their product into the movie. Some of the companies in “Back to the Future” were DeLorean, Pepsi, Texaco, Nike, and countless other small companies. This type of advertisement is put into something we love, like movies, to show us how great our favorite characters are enjoying the product. And this then makes us want to buy the product so we can be just like the people in the