Why Do Celebrities Should Be Boycotted

Improved Essays
Celebrities play a major impact in today’s world. They have millions and millions of fans that interact with them every day. Each celebrity is famous for something that others may enjoy watching or listening too. So if companies see that, this guy has millions of fans of course they would want to use him/her to promote their company because it would increase their sales. Boycotting this would be absurd. Just because the NBA player promotes a car company doesn’t mean you should or have to buy that, they just promote it to get their names out there for customers to consider checking them out. Jozui claims that celebrities advertising companies should be boycotted and that advertisers shouldn’t be allowed to use them is just dumb. Just because someone tells a celebrity to promote their company doesn’t mean you have to buy it. It’s just a promotional idea. If celebrities don’t advertise companies first of all the companies wouldn’t be as successful, but secondly the celebrity wouldn’t make as much money. For example, Nike has endorsed many athlete celebrities who get paid millions to advertise their company. It doesn’t bother the athlete to wear Nike shoes, and it doesn’t hurt the company because they are the ones getting exposure from the …show more content…
A personal favorite of mine are the State Farm commercials about The Hooper’s. State Farm went out and had professional basketball players promote their company by acting out a commercial. By a consumer watching this, it might attract them into checking out State Farm as a potential insurance company. This promoting helps not just the company, but also the athletes acting out the commercial because personally some of the commercials seemed humorous. This reminds the consumer that if they find something appealing because of the person promoting the product that they can look into it and potentially buy/invest into

Related Documents

  • Improved Essays

    Did you know that the average person sees about 5,000 ads a day! That is about 5 a minute! In this new consumer market companies are constantly fighting one another for customers and looking for any angle that can make them stand out. This means that companies need to make their advertisements memorable because if they don’t they will quickly be forgotten about and the ad would be a waste of money. However, once they have your attention then they can make their pitch and hopefully sell you on buying new insurance or a politicians vote.…

    • 783 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    An example of this is one of footlocker adverts, which feature the NBA legend Shaquille o Neil and the rapper Tyga. This celebrity endorsement is an effective method of appealing to a wider audience as they are aiming to attract a younger audience. The reason being is due to the status of the celebrities as both fan bases would be enticed to watch the advert. The video has almost 7million views on YouTube, which has…

    • 711 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    An ideal celebrity endorsement would be Steve Jobs. Even though he has passed away, he created Apple. Due to his Apple creation he became a public figure and was well- respected. Another ideal celebrity would be someone who uses Apple products and has a strong social media following. I would pick DJ Khaled.…

    • 922 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Celebrities are good for lots of different things: entertainment, being well known, making money. In Sue Jozui argument, she discusses how celebrities might advertise something and not even use it that insults some of the audience's. The author supports her claim by first giving an example of misleading advertisements. The authors purpose is to convince the audience to boycott advertisements and legislate rules and guidelines in order that the consumer won’t get taken advantage of with misleading ads. Even that the author might think it’s wrong for celebrities to endorse products; however business have the right to promote products if they please.…

    • 448 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Ethos appeals in advertisements that have celebrity endorsements because the celebrity is appearing in this ad only to tell the target audience that the product is really highly recommended by them. Those celebrities that are pictured in advertisements usually haven’t even used the product that they are trying to sell, they just do it for the…

    • 1094 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Sue Jozui's Argument

    • 452 Words
    • 2 Pages

    I do not agree with Sue Jozui argument about how “advertisers frequently use the testimony of a celebrity to support a claim”. Sue Jozui’s argument is about how advertisers influence buyers by using different celebrities for different products. The advertisers method is to show different buyers that even celebrities use the product that is being shown in their advertisements. She states how it is not right to give the audience a wrong perspective on why they should buy a product. She also says that people that agree with her should boycott.…

    • 452 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    In the business world it is sink or swim. If a company fails to bring in enough profit to pay the bills, then everyone involved in the company loses their job. In the passage by Sue Jozui, she claims that using using celebrities to advertise insults the consumers, that it is unethical, and that people should boycott companies that advertise with celebrities. She defends her argument by making up hypothetical situations and giving an opinion on how the situation makes her feel. Jozui’s purpose is to try to convince people to boycott businesses that use celebrities to advertise.…

    • 451 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Advertisements can be found all over the city no matter where you look. They can be presented by television commercials, print ads on billboards, Internet websites, and even the radio. The reasoning behind these ads is to persuade and argue why their product is more important than others. Sometimes these arguments can be used to persuade certain ideas that people think are right or wrong, and cause an argument socially, politically, or even religiously. Imagine this, it’s 1 a.m. and rearing to the end of the night with you and your friends.…

    • 1461 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    High Schools across the United States all either have an arrangement with an endorser or have had an arrangement with an endorser. These endorsements are what keep major companies running although it is small impact to their general income it still plays a part in their company revenue. Athletic administrators are ones in charge for arranging these agreements with specific companies. They want to wear the great brands ex. Nike, Adidas, and Under Armour.…

    • 877 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    - According to Michael Standford (who has been behind some of Australian's best commercials), in order for celebrity marketing to success, you have to choose the right celebrity for the right market. -Ex: Tyler Burrell star in Modern Family as the dad. He is known as a father figure and did really well with Toyota's commercial about rising a family with the Toyota Kluger or also known as the Highligher.…

    • 72 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    Honey Nut Cheerios Highway: The analysis What are in reality marketers telling in their commercials? How do they make us to buy their product? They want our attention and our money and they definitely will do anything to have it all from us. As it is seem all companies are using so much the media to promote their products.…

    • 1296 Words
    • 6 Pages
    Great Essays
  • Superior Essays

    The ethos is not as obvious as the logos that is involved. When one first sees the ad, they may ask themselves why someone like Nathan is starring in a Nike commercial. Nike is an athletic brand after all; so why is there not a famous athlete in it? The point of the commercial is not to promote Nike’s products with someone who is already great in the eyes of society because people already know who they are and what they do. In this case, nobody knows who Nathan is.…

    • 1116 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Instagram is arguably one of the biggest social media success stories. It started out as a simple photo sharing app that has grown to be integral to everyday life. When Instagram launched in October of 2010, it had 1 million users by December of that year and would only get bigger. By the time Facebook would acquire the company in 2012, it had more than 10 million users. Pictures of food, nature, dogs, and sunsets suddenly became art with just a filter and a clever hashtag, available for anyone in the world to see and click the precious ‘like’ button.…

    • 829 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    It is not unusual to see famous faces like Kobe Bryant, Kevin Hart, and Simone Biles in athletic commercials. Having athletes of this caliber support your brand gives Nike strong ethos in their campaign. Nike has always appealed to a wide variety of individuals. While it may initially be geared toward athletes, their campaign catchphrases appeal to just about anyone who has the drive to accomplish more than the norm in life. These big-name stars make us trust the advertisement.…

    • 982 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertisements - we see them everywhere and can get tired of them. We often consider them the most annoying part of watching television or a distraction while we drive. Some advertisements are plain idiotic. However, advertisements are what often persuade us to buy our household products, clothes, shoes, everything we purchase as consumers. The keyword above is “persuade.”…

    • 1152 Words
    • 5 Pages
    Improved Essays