Michael Standford's Advertising

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- According to Michael Standford (who has been behind some of Australian's best commercials), in order for celebrity marketing to success, you have to choose the right celebrity for the right market.
-Ex: Tyler Burrell star in Modern Family as the dad. He is known as a father figure and did really well with Toyota's commercial about rising a family with the Toyota Kluger or also known as the Highligher.

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