Melissa Mccarthy Ethos In Advertising

If you cannot save the world, buy an automobile that will do it for you. This year, Kia has an all new car and an all new television spot designed to tickle the funny bone and inspire the inner eco-warrior of anyone who views it. Recognized for their comically-driven commercials, Kia has employed Melissa McCarthy, a well-known comedic and character actress, to drive this ad home while keeping true to her humorous roots. In this advertisement, Kia successfully balances comedy with a crucial message that is certain to bring about buyers and world activists from across the country. One of the important appeals used in this commercial to lure in buyers is ethos. Advertisers utilize a variety of different techniques to enhance an advertisement’s credibility, but none is exercised more than a spokesperson. By placing Melissa McCarthy, an established comedic personality and activist, at the frontline of this television spot, Kia effectively boosts its ethos. When someone sitting in front of a television notices McCarthy from other …show more content…
Visualize an enthusiastic McCarthy as she motors down the highway when she receives a call that requests for her to lend her efforts in the rescue of some aspect of the planet, this is how Kia arranges each segment of the advertisement. She then embarks on wild adventures, set to the track of Bonnie Tyler’s “Holding out for a Hero,” that results in an injury of some comical fashion. She endures all when a great whale slams her into the side of a vessel, she plummets from a tree after a man saws it down, she plunges into the icy waters of the Antarctic through a broken ice cap, and a rhinoceros hunts her down and fling her into the sky. These rib-tickling sections make the audience happy and amuses theme, which strengthens the pathos of the