Kia Motors

on two companies 3.1 Kia Motor Corporation (KMC) Kia Motor Corporation the oldest Korean automobile manufacturer whose headquarters are based in South Korea was founded in 1944 as Hyungsung Precision Industry, a manufacturer of bicycle parts and steel tubing. In 1951, it was named “Kia industries”. The Kia name is derived from Chinese characters: ‘Ki’ meaning “rise up” and ‘A’ meaning Asia interpreted as “Rising out of Asia”. Kia had humble beginnings starting with bicycles and motor cycles and today it has grown and is part of global Hyundai-Kia Automotive Group which is the 5th largest vehicle manufacturer in the world. Kia motors produces over 3 million vehicles a year with assembly and 14 manufacturing…

If you cannot save the world, buy an automobile that will do it for you. This year, Kia has an all new car and an all new television spot designed to tickle the funny bone and inspire the inner eco-warrior of anyone who views it. Recognized for their comically-driven commercials, Kia has employed Melissa McCarthy, a well-known comedic and character actress, to drive this ad home while keeping true to her humorous roots. In this advertisement, Kia successfully balances comedy with a crucial…

The Kia Forte is a compact model, available in coupe, hatchback and sedan body styles. Introduced in 2010, the front-wheel drive Forte offers a significant improvement over the previous Kia Spectra. 2014 to Present: Kia Forte Kia markets its compact model as the Forte (sedan), Forte Koup (coupe), and Forte5 (hatchback). The sedan is available in LX and EX trims; the coupe and hatchback are available in EX and SX trims. Beginning in 2016, an LX trim was added to the hatchback line. [Jim:…

CASE BRIEF – TATA NANO DESCRIPTION Tata developed and started manufacturing Tata Nano, “the cheapest car in the world”, and has to decide the level of production capacity. Should Tata be conservative risking to cede market to competitors or should they make an aggressive commitment? EVALUATIONS Tata worked years to develop a ULCC (Ultra Low Cost Car) targeting the bottom end of the pyramid of the Indian population. The development of Tata Nano was based on 3 main targets: cost lower than Rs 1…

The Hyundai Motor group of South Korea is one of the largest automobile firms in the world. They did not earn this title without great failures, questioning and learning. South Korea has unique customs and political affiliations compared to those in Europe and the Americas, the targets of their global market. The Chung family, who have remained in control throughout the firm's entire existence, have different morals and values with the generational changes in power, causing both legal trouble…

Automotive Industry in the U.S. Assignment Unit 5 America has been always known as a leader in the automotive industry in the world having 13 auto manufacturers like Honda, General Motors, Ford, Chrysler and others like Toyota, Nissan, Hyundai-Kia, BMW, Mercedes-Benz, Mazda, Mitsubishi, and Subaruall have U.S. manufacturing facilities. These companies and organizations that make up the automotive industry are responsible of manufacturing, development, marketing, selling of motor vehicles like…

Alternatives 1. Competition between Tesla Motors with other brands i. Tesla the 4,80-pound Gorilla - Three all-wheel drive version that are able to go for faster acceleration - Can run up to 300 miles per charge. - Have a Auto Pilot system which enable semi-autonomous drive and parking capabilities - Cost $71,200 ii. Volkswagen e-golf - More able to maneuverer easily while the vehicle is moving, - Have a better size interior with room for five person. - Performance are fast as most all other…

Nissan Motors Ltd is Japan’s second largest automotive company. It is headquartered in Yokahama, Japan. Since 1999, it has been part of the Renault-Nissan Alliance, a partnership between Nissan and French automaker, Renault. As of 2013, Renault holds a 43.3% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Nissan Ltd has over 244,500 employees globally. The company sold almost 5.2 million vehicles and generated 10.5 trillion Yen (USD 105 billion) in fiscal 2013. In…

Tesla Motors, Inc.’s primary industry is automobile manufacturing. By definition, the automobile manufacturing industry in the US includes companies that “manufacture cars and automobile chassis…produce cars, including electric cars, in assembly plants.” This industry does not include the manufacturing of light or heavy trucks and motorcycles. The major players in the industry include General Motors Corporation, Toyota Motor Corporation, Ford Motor Company, Fiat Chrysler Automobiles, Hyundai-Kia…

Situation Analysis A. History Ford Motor Company was founded by Henry Ford in 1903 and was incorporated that same year. The company has its headquarters in Dearborn, Michigan and is the largest employer in the area. The Company and founder, are well known for their gift to industry; the development of a more effective and efficient assembly line process. In 1904 the company went international expanding into Canada. Today the company continues to explore new and exciting ways to improve their…