It also highly employs Ethos because this ad features a very famous celebrity who is Taylor Swift. Swift is a singer, actress, reordered producer, and also a styles’ idol for many teenage girls. With the ad having Taylor Swift it encourages females to buy Keds because since she is a stylist idol for many the people who purchase them will feel like they are in style since she is a stylist. It will also encourage their main targets to purchase them because since it is a campaign involving Taylor Swift they will be supporting her by giving her and her campaign money. Indeed, a celebrity just does not go with any random company they decided to go with companies who have something promising or have a promising future ahead of them so the people
