The fur industry has been part of American society even before there was a United States of America. The fur trade likely started when Hudson’s Bay Company was incorporated in 1670
(Dyhouse) and has continued to this day. While fur fashion trends have changed over the years, ranging from felted beaver hats in the mid-19th century, to hats trimmed with whole birds and stuffed kitten heads in the early 20th century, to today’s mink coats, one thing has remained the same; that every piece of fur clothing has come from an animal that was killed for it (Dyhouse).
Because of concerns about causing animals to become extinct, furbearing animals have been raised on farms since just after the Civil War (Dyhouse, “Fur Farming in North America”).
While …show more content…
It is the bloody carcass of a skinned fox. The text informs the readers that the animal carcass is what is left of the animal after its fur has been ripped off. The visual image of the carcass grotesque and horrifying.
This is a very effective advertisement for PETA as it addresses the three rhetorical appeals of Ethos, Pathos, and Logos. In regards to Ethos, which is defined as credibility
(McIntyre and McKee 16), this advertisement tries to make the viewer trust the advertisement in a number of ways. First, it uses a celebrity to draw your attention. Using celebrities in an advertisement is frequently done to make people trust the advertisement (Ng). Next, it has been stated that facts and statistics in an advertisement can also make an advertisement seem more truthful (Ng). Lastly, the use of the color green as a background suggests stability and safety
(“Color and Meaning in Advertising”). In regards to Pathos, which is defined as an appeal to emotion (Lee, McKee, McIntyre, 19), this image uses a skinned animal carcass being held by a supermodel in order to make one feel strong emotion. In this case, most people would …show more content…
In regards to Ethos, this
PETA advertisement uses a celebrity to establish trust with the audience. The blue color of the background symbolizes knowledge, integrity and seriousness (“Color & Meaning in
Advertising”). If an Academy Award winning actress doesn’t wear fur, then perhaps wearing fur is not the right thing to do. Ng noted that this strategy is commonly used by advertisers who want consumers to believe an advertisement. When looking at Pathos for advertisement #2, the presence of the dog is there to trigger an emotional response. In this case, it makes one feel an attachment towards the dog and to want to keep it safe. It could also make someone feel guilty that his or her fur coat could have caused an animal to be murdered. Using attractive people in advertisements (the sex appeal strategy) to cause an emotional response is another strategy used by advertisers (Ng). It likely wasn’t a coincidence that Charlize Theron was the person snuggling up to that nice brown dog. The red color of the scarf that the actress is wearing symbolizes passion and love (“Color & Meaning in Advertising”). In this case, it would be
(Dyhouse) and has continued to this day. While fur fashion trends have changed over the years, ranging from felted beaver hats in the mid-19th century, to hats trimmed with whole birds and stuffed kitten heads in the early 20th century, to today’s mink coats, one thing has remained the same; that every piece of fur clothing has come from an animal that was killed for it (Dyhouse).
Because of concerns about causing animals to become extinct, furbearing animals have been raised on farms since just after the Civil War (Dyhouse, “Fur Farming in North America”).
While …show more content…
It is the bloody carcass of a skinned fox. The text informs the readers that the animal carcass is what is left of the animal after its fur has been ripped off. The visual image of the carcass grotesque and horrifying.
This is a very effective advertisement for PETA as it addresses the three rhetorical appeals of Ethos, Pathos, and Logos. In regards to Ethos, which is defined as credibility
(McIntyre and McKee 16), this advertisement tries to make the viewer trust the advertisement in a number of ways. First, it uses a celebrity to draw your attention. Using celebrities in an advertisement is frequently done to make people trust the advertisement (Ng). Next, it has been stated that facts and statistics in an advertisement can also make an advertisement seem more truthful (Ng). Lastly, the use of the color green as a background suggests stability and safety
(“Color and Meaning in Advertising”). In regards to Pathos, which is defined as an appeal to emotion (Lee, McKee, McIntyre, 19), this image uses a skinned animal carcass being held by a supermodel in order to make one feel strong emotion. In this case, most people would …show more content…
In regards to Ethos, this
PETA advertisement uses a celebrity to establish trust with the audience. The blue color of the background symbolizes knowledge, integrity and seriousness (“Color & Meaning in
Advertising”). If an Academy Award winning actress doesn’t wear fur, then perhaps wearing fur is not the right thing to do. Ng noted that this strategy is commonly used by advertisers who want consumers to believe an advertisement. When looking at Pathos for advertisement #2, the presence of the dog is there to trigger an emotional response. In this case, it makes one feel an attachment towards the dog and to want to keep it safe. It could also make someone feel guilty that his or her fur coat could have caused an animal to be murdered. Using attractive people in advertisements (the sex appeal strategy) to cause an emotional response is another strategy used by advertisers (Ng). It likely wasn’t a coincidence that Charlize Theron was the person snuggling up to that nice brown dog. The red color of the scarf that the actress is wearing symbolizes passion and love (“Color & Meaning in Advertising”). In this case, it would be