Athena Kuehn
WRIT 1301
Mills-Rittmann
February 5, 2018
Sainsbury’s “Christmas Advent”
Christmas, although a holiday that is not celebrated the same across the world, does have some universal themes that are not always acknowledged and celebrated year-round. Sainsbury uses this feeling during the holiday season to create a persuasive ad, using the natural altruism of common men who want themselves and others to experience love, joy, and unity. Christmas, more than any other holiday, is centered around the idea of giving. Although there are moral and religious reasons behind why this is its foundation, media also greatly impacts the actions and ideals of what giving should look like, as this commercial exhibits. Using one of the most revered …show more content…
Although there are some differences in language, cultures, and traditions, the theme of unity and goodwill towards man is strongly displayed. The following morning, light is used as a method to change the mood of the commercial. Two young men from each side, an Englishman and a German, courageously climb out of their individual sides to meet in the middle of the battlefield. The quietness of the morning creates an anticipation that again, makes the audience nervous for their safety. When they finally shake hands and introduce themselves to each other they are no longer soldiers; they become Jim and Otto. As the other men from both sides gather and begin a soccer game, the camera makes everything appear as if it is going in slow motion and light-hearted music begins to play. The commercial uses this emotional appeal to take the outstanding acts of kindness and mans common nature to present a picture to the audience of peace and goodness. Suddenly the game gets interrupted by gunfire in the distance and the men must return to their trenches. By using light and sound effectively with some universal messages, Sainsbury’s argues
WRIT 1301
Mills-Rittmann
February 5, 2018
Sainsbury’s “Christmas Advent”
Christmas, although a holiday that is not celebrated the same across the world, does have some universal themes that are not always acknowledged and celebrated year-round. Sainsbury uses this feeling during the holiday season to create a persuasive ad, using the natural altruism of common men who want themselves and others to experience love, joy, and unity. Christmas, more than any other holiday, is centered around the idea of giving. Although there are moral and religious reasons behind why this is its foundation, media also greatly impacts the actions and ideals of what giving should look like, as this commercial exhibits. Using one of the most revered …show more content…
Although there are some differences in language, cultures, and traditions, the theme of unity and goodwill towards man is strongly displayed. The following morning, light is used as a method to change the mood of the commercial. Two young men from each side, an Englishman and a German, courageously climb out of their individual sides to meet in the middle of the battlefield. The quietness of the morning creates an anticipation that again, makes the audience nervous for their safety. When they finally shake hands and introduce themselves to each other they are no longer soldiers; they become Jim and Otto. As the other men from both sides gather and begin a soccer game, the camera makes everything appear as if it is going in slow motion and light-hearted music begins to play. The commercial uses this emotional appeal to take the outstanding acts of kindness and mans common nature to present a picture to the audience of peace and goodness. Suddenly the game gets interrupted by gunfire in the distance and the men must return to their trenches. By using light and sound effectively with some universal messages, Sainsbury’s argues