Analysis Of Celebrity Controversies By Sue Jozui

In the business world it is sink or swim. If a company fails to bring in enough profit to pay the bills, then everyone involved in the company loses their job. In the passage by Sue Jozui, she claims that using using celebrities to advertise insults the consumers, that it is unethical, and that people should boycott companies that advertise with celebrities. She defends her argument by making up hypothetical situations and giving an opinion on how the situation makes her feel. Jozui’s purpose is to try to convince people to boycott businesses that use celebrities to advertise. The author establishes a judgemental tone for people that watch television. The author wrongly argues that there should be legislature against the usage of celebrities …show more content…
If putting a celebrity in front of them makes them buy something ,then that is their own fault. The government should not need to babysit the general public. One may try to counter my argument by saying that companies try to trick consumers. This may be true, but managing a budget is part of being a responsible adult. If someone cannot do that, then they need to find help. Secondly, people say that using celebrities is unfair to smaller companies. If this is true then it would also be fair to say that Super Bowl commercials are unfair to smaller companies. If actions were taken to take celebrities out of advertisements, then other forms of advertising would be more expensive due to a higher demand. This would put smaller companies at even more of a disadvantage because they would not be able to advertise at all. At least they can advertise without celebrities right now. Finally, boycotting companies that advertise could lead to a depression. Boycotting a company would cause their stocks to drop in value. This would cause panic in stockholders who would franticly sell their stocks. The last time a mass selling of stocks happened the stock market’s bottom fell out which led into the great depression. People would be laid off left and right. There would be no need for advertising with celebrities because people would not have money to spend on anything but food and