During the super bowl, the channel is never changed! What better opportunity for companies to persuade, inform and prove their worthiness to a 100 million people than during the superb bowl. The Super bowl – the championship game of the NFL is viewed as the patriotic event in the United States. With half the population watching the game of the year, the high profile businesses do make use of the opportunity to broadcast ‘sought-after’ television commercials commonly known as the Super bowl ads.
The super bowl ads became a cultural phenomenon from the 1970’s. Companies are given a chance to win the heart and mind of the Americans who are strapped in front of the TV without even changing the channel. Over the years, companies have made use of …show more content…
There will be a general mood and feeling of togetherness excitement and lightness (happy and stress-free) among the people. Hence, commercials will be along the same lines. Coke, google, Buick, Febreeze is the commercials which incorporated the same feeling of togetherness and excitement. Emotions play an important role in advertising because people relate to feeling and emotions more than information. Commercials that incorporate lots of emotion – humor, hard-hitting truth (sad), pleasures of life (romance and happiness) tend to be more successful than commercials that just present information about the product. This year, companies did strategize well in terms of emotions to use because of the current political events that have taken people aback, From a consumer point of view, commercials are mere advertising strategies by a company to increase their sales. The super bowl just presents a more powerful time for companies to advertise to a wider population at the same time. There does not seem to be a difference between everyday advertisements and super bowl ads as both use emotions, manipulation, certain styles to convey the message with the only difference being the
The super bowl ads became a cultural phenomenon from the 1970’s. Companies are given a chance to win the heart and mind of the Americans who are strapped in front of the TV without even changing the channel. Over the years, companies have made use of …show more content…
There will be a general mood and feeling of togetherness excitement and lightness (happy and stress-free) among the people. Hence, commercials will be along the same lines. Coke, google, Buick, Febreeze is the commercials which incorporated the same feeling of togetherness and excitement. Emotions play an important role in advertising because people relate to feeling and emotions more than information. Commercials that incorporate lots of emotion – humor, hard-hitting truth (sad), pleasures of life (romance and happiness) tend to be more successful than commercials that just present information about the product. This year, companies did strategize well in terms of emotions to use because of the current political events that have taken people aback, From a consumer point of view, commercials are mere advertising strategies by a company to increase their sales. The super bowl just presents a more powerful time for companies to advertise to a wider population at the same time. There does not seem to be a difference between everyday advertisements and super bowl ads as both use emotions, manipulation, certain styles to convey the message with the only difference being the