1. What are two major advantages of globalization? (2 points)
The two major advantages of globalization are maximizing technological advantages and accessing the global market. First, companies that depend on technology can use it to enhance their products. An example is Netflix which is able to improve its product portfolio due to technology. Second, companies are no longer limited to domestic markets as they can access the global market. For instance, Netflix is one of the fastest-moving and growing companies thanks to globalization. Only five years ago, its international share was 10% but now it has become 41%. At the same time, its market share is set to expand as Netflix makes content using foreign language and settings, thereby appealing not only to these foreign markets but also selling them to an international audience. It can sell Korean TV shows to Koreans living all over the world, for instance. Globalization has made it possible to multiply the advantages of technology and the benefits of the global market.
2. What are two …show more content…
First, the way of marketing the show is unique. Netflix pulled a trick play in the beginning of the game by announcing J.J. Abrams' The Cloverfield Paradox through a high-priced trailer and then saying that it would be accessible immediately after the game. The Cloverfield series has been using Abrams-style mystery marketing since it was made but this ad is believed to be the best among the rest. As the article noted: “A Super Bowl ad is at its best when it's an event in and of itself, something we've seen more and more of with the onset of teasers for ads, early leaks or longer campaigns like Australia's fake Crocodile Dundee sequel.” Second, connecting the product and its launch is a distinct marketing approach, turning the launch in itself as a product, a teaser that whets the appetite for
The two major advantages of globalization are maximizing technological advantages and accessing the global market. First, companies that depend on technology can use it to enhance their products. An example is Netflix which is able to improve its product portfolio due to technology. Second, companies are no longer limited to domestic markets as they can access the global market. For instance, Netflix is one of the fastest-moving and growing companies thanks to globalization. Only five years ago, its international share was 10% but now it has become 41%. At the same time, its market share is set to expand as Netflix makes content using foreign language and settings, thereby appealing not only to these foreign markets but also selling them to an international audience. It can sell Korean TV shows to Koreans living all over the world, for instance. Globalization has made it possible to multiply the advantages of technology and the benefits of the global market.
2. What are two …show more content…
First, the way of marketing the show is unique. Netflix pulled a trick play in the beginning of the game by announcing J.J. Abrams' The Cloverfield Paradox through a high-priced trailer and then saying that it would be accessible immediately after the game. The Cloverfield series has been using Abrams-style mystery marketing since it was made but this ad is believed to be the best among the rest. As the article noted: “A Super Bowl ad is at its best when it's an event in and of itself, something we've seen more and more of with the onset of teasers for ads, early leaks or longer campaigns like Australia's fake Crocodile Dundee sequel.” Second, connecting the product and its launch is a distinct marketing approach, turning the launch in itself as a product, a teaser that whets the appetite for