The Super Bowl: Ethics And Ethical Issues In The NFL

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The NFL has been the center of many ethical controversies. Many of these controversies come to the forefront of media outlets around the time of the Super Bowl. Advertisements that air during the Super Bowl have been associated with many of these Super Bowl related controversies. Many companies have even been known to produce advertisements specifically for the reason of creating a situation in which their ads will disrupt the normal family oriented flow of the Super Bowl. The choice and responsibility of either rejecting or accepting these ads can be a difficult decision for the person or persons in charge of it. The ethical weight it carries is huge and many different ethical aspects and decisions have to be made when determining if they …show more content…
The first ad that will be discussed is by “ProDraftLeague.com” (2015). This advertisement is a montage of video featuring football players putting on pads and getting ready to play. There are captions that read such things as “Suspended for substance abuse” and “Deactivate for domestic violence”. This ad was rejected because it came following a very difficult year for the NFL. That year was full of incidences involving domestic violence and substance abuse among athletes. In regards to this ad, the decision to not air it was most likely made by the NFL and not their sponsors. The advertisement promotes the NHL, which is one reason it was most likely chosen to be thrown out, and the second was the bad publicity it would stir back up for NFL players. Instead of this advertisement being pulled because of being unethical it was pulled because it was too transparent in regards to the misconduct among the players in my opinion. This is Ethical Egoism at its finest by the sponsors of the Super Bowl. Pulling the advertisement was not an ethical decision but an unethical one. The NFL should show the transparency and have used the advertisement as a way to show that …show more content…
This ad progresses back in time through the life of a dastardly man whom caused many crimes in his life such as bank robbery, possible rape, manslaughter, and animal cruelty among other things. The ad ends on a woman asking a man if he has protection and he says what’s the worst that can happen. The unethical ramifications if this advertisement had been aired are more apparent. The ethical theme that this advertisement is trying and failing to represent is Justice. Had this man never been born all of those horrendous deeds would not have occurred and his parents have the ethical responsibility to not bring him into the world. By not birthing him his mother is be fair and just to the people he hurt. The ethical dilemma the ad actually faces and the reason it wasn’t aired is more of a Utilitarianism approach. This advertisement would be ethically acceptable for a portion of the population but not the majority of it. Following the Utilitarian philosophy of ethics if it doesn’t represent ethical ingenuity for the majority then it is unethical. When viewing many of these ads Utilitarian ethics could be applied as a very real way to judge each commercial by its governing entities. It could even be said that this method would be the most fair and just to the total population of

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