The Influence Of Advertising In Advertising

854 Words 4 Pages
Watching TV, listening to the radio, and streaming funny videos on the internet, these activities are big in American culture. However, think about this, how many times while watching a favorite television show does it take a break to commercial? Also, how long are those commercial breaks? Advertising companies want to get their product out there in anyway they can. Whether it be through cellular devices, televisions, and radios. Author of “Champagne Taste, Beer Budget”, Delia Cleveland, explains her difficulties being dragged in my designer brands and how it’s affected her life. It is as if marketers are taking over technology with commercials filled with glitz and glam. In an article written by Jay Chait, he defines the truth behind the …show more content…
Taglines are claimed to draw major attention to the product that the company is selling. A great slogan identifies the brand and is memorable.”Advertising catchphrases are a dime a dozen. But only the best withstand the test of time and enter the public lexicon. "Good to the Last Drop" is one of the immortal ones.” (Saturday Evening Post). Popular slogans known by thousands people are Nike:Just do it, Dunkin Doughnuts: America runs on Dunkin, and more. Many coffee drinker would remember the phrase, “Good to the Last Drop” and think of Maxwell House Coffee. According to The Saturday Evening Post the origin of The Maxwell House slogan goes way back to 1907. The phrase was coined by Theodore Roosevelt at President Andrew Jackson’s estate. “Roosevelt - one of America’s great coffee drinkers, rumored to consume a gallon of java a day - so enjoyed the brew at the Hermitage, he declared it “good to the last drop.” The coffee was Maxwell House Coffee, named after the fancy Nashville hotel that served it. In 1917, the company began using the slogan in ads in the Post and elsewhere, and for decades it reigned as America’s best-selling coffee.”(Saturday Evening Post). Even vintage slogans used today can still make an impact on the modern …show more content…
Famous people from actors to athletes and models are used to promote the product. We the people idolize these celebrities, it only makes sense companies would use them as prop to gain more money. “ Advertising--including movies, TV, and music videos--presents to us a world that is not our world but rather a collection of images and ideas created for the purpose of selling” (Chait). Peyton Manning is a crowd favorite among football fans. In the past couple years Manning has appeared in Papa John’s, State Farm, and Direct Tv commercials. By good chance has boosted company sales. Marketers use the strategy that if people see their favorite celebrity using a service or product, they should too. Example such as Jennifer Aniston using Aveeno moisturizing wrinkle cream, thinking if they use the product the results would look similar to Jennifer Aniston. The younger generation idolize rappers and singers in music videos which believe it or not is another way of advertising. When rapper, Jay Z, started off in the “rap game” his music videos featured him wearing a flat brim New York Yankees Cap. After the video dropped everyone of multiple ages were seen wearing the notorious cap.In “Champagne Tatse, Beer Budget”, the author, Delia Cleveland had problems with spending all of her hard earn money on designer labels. “I wore a designer emblem on my chest like a badge of honor and respect. But the

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