Social Media Affects An Individual's Identity

Superior Essays
Every individual has a unique identity, which shapes them to who they have became today. An identity is based of off what people believe in, what they do, their personality, interests, values, ethnicity, and physical appearance. An identity reflects on a particular person an individual wants to be with because they have the same interests. An identity changes overtime because people will be interested in different things like cars, hobbies, and how they act as years go by. In addition, mostly every individual has social media like Facebook, MySpace, Instagram, or Twitter to see what their favorite celebrities or friends are doing. People on social media also sees advertisements when they are on a website and on commercials. There is two commercials …show more content…
Roberts, “Implications of User Choice: The Cultural Logic of ‘MySpace or Facebook by Danah Boyd,”’ and “Convergence Culture,” by Henry Jenkins. Although many individual’s use social media, it affects people’s identity by not being able to show their true selves online because they don’t want to be left out, how they present what products they wear in their pictures, and every story gets told through social media. One reason why social media affects identity is how some people lie on social media to fit in with their friends or family. Individuals want to show their friends that they are living a good life by going on vacations, but in reality some people might be just sitting on the couch watching television. Several people pretend that they are interested in a product, but instead they are not really interested in it because they just want to fit in with everyone else. According to Rachel Lowry, Victor Ruiz explains, “People don’t want to be singled out, especially in a negative way, so they will try to make themselves look better and good to impress”(501). In today’s …show more content…
Throughout the world, there are several individuals wearing a logo that helps the company make money by advertising it for them. Advertising can be found on social media, public places, bus stops, and everywhere they go. People buy name brands and products that will depict their social class and people will judge who they are based on their appearance without even knowing them. On social media people will post pictures of their car, shoes, watch, and other products to show their class and identity. Consumerism influences our appearance based on what individuals buy and how they what to express their identity to others. As James A. Roberts explains, “As humans we rely on visual cues such as material possessions to convey our status to others and to a certain the status of people we don’t know”(pg.123). Individuals can express their social class and identity by kind of car they drive. People also wear a certain type of clothing like sports cloth, tuxedo, or a dress to help identity if they are athletic or a teacher. People judge strangers based on what people wear and what car they have. Another example is a commercial ad called ‘Just Do It’ 25th Anniversary Nike. It shows famous athletes that are wearing the Nike brand and it depicts the Nike logo in every part of the commercial. The company wants Nike to show the consumers identity by making them look like

Related Documents

  • Superior Essays

    Many individuals participate on a social media site such as Facebook, Instagram, Snapchat, or Twitter. Without participating on social media sites a person feels as if they are being isolated from the world. Social media user’s refuse to realize how such sites effect their daily lives and will affect their lives negatively in the future. Some individuals realize how social media is effecting our society, but continues to follow the trend. Terms of Service by Jacob Silverman is a book that explores how social media has a “price” by constantly being connected.…

    • 1353 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Advertisements aren’t simple a page in a magazine or a thirty second commercial on TV. Advertisements are given to us in many different forms, some of these we might notice, and some we might be completely oblivious to. Some of these different types include: sponsorships, spot advertising, product placements, branded entertainment, and native advertising. All of these types are similar in they are trying to sell us a product, or to get us familiar with a certain brand. But they go about it in different ways.…

    • 491 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Masters Of Desire Analysis

    • 1911 Words
    • 8 Pages

    Americans are the ultimate ideal for advertising companies. We like to be the best, stand out, feel important, different, and advertisers know exactly how to use our emotions against us in order to will us to buy their products. Perfection is an ideal set by oneself, and all the advertiser has to do is tweak a person’s view of perfection, and then offer a method to reach the new height. Many different companies with a wide variety of products make the consumer feel as though they are one step away from being perfect. “You are great, but you know what will make you one step better, and more unique than everyone else?…

    • 1911 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    In the excerpt from The Young and the Digital, written by S. Craig Watkins, he gives an in depth analysis of the use of social media. He focused his studies on men and women ranging from 15 to 24 years old. Watkins uses MySpace and Facebook to provide examples to his beliefs of the cultural divisions. As he writes he compares how Facebook and MySpace users are grouped into two different factions. Just as in the real world people are grouped in a similar way.…

    • 1523 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Conformity vs. Non-Conformity Society today has been developed in a way that in order to be accepted or loved, you are obligated to fit in with the crowd. Knowing that social media plays an oversize part, some of us choose to listen and others ignore. Conformity can be appropriate at times but not where it changes who you are. Being your true identity can contributes to not only yourself but the world.…

    • 494 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Identity is defined as knowing who someone is and the qualities that makes a person different. Understanding and accepting ones’ identity is an issue many individuals have difficulty with. To this day, individuals will attempt to fulfill certain roles while suppressing their personal needs and wants. Coming to terms with one’s identity is a strenuous and satisfying process. The theme of identity can be found in many films and narratives.…

    • 1291 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    This advertisement is compiled with many athletes that are affiliated with Nike including Rob Gronkowski, Ndamukong Suh, LeSean McCoy, Luke Kuechly, Odell Beckham Jr., Ben Roethlisberger, Paul George, Paula Findlay, Antonio Brown, Marlen Esparza, Eric Weddle, Lauren Fisher, Marcus Mariota, Sydney Leroux, Le’Veon Bell, Draymond Green, Eugenie Bouchard, Steven Stamkos, Elena Delle Donne, A. J. Green, Carli Lloyd. With this monstrosity of a cast, Nike went all in on selling their new winter apparel. The advantages of having a cast like this of many different professions are that everyone that watches this advertisement is most likely appealed to one or more of the cast members. The advertisement starts off with Rob Gronkowski waking up from his bed in the morning to be surprised by the fact that it is snowing very hard. He then gets excited exclaiming that it is a snow day.…

    • 1064 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    A) Attention Getting Device: Accourding to the Huffigtion Post, “... Twitter fuels younger adults ' narcissistic tendencies by acting as a megaphone for their thoughts, while Facebook fuels middle aged adults ' narcissistic tendencies by serving as a mirror where they can curate images of themselves”. B) Thesis Sentence: Today, I am going to talk about how social media play a great deal with making people in our society very narastic. C) Preview of Main Points I)…

    • 778 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Advertising is what society is made up of in today’s world. If one would look to their left and look to their right there is a very high chance they will see an advertisement of some sort. Whether the advertisement is a poster on the wall or a logo on someone’s clothing. It is everywhere. The viewer’s eyes can be fooled when looking at the advertisement or even persuaded to purchase such an item.…

    • 1536 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    Does Social Media Affect the Self-esteem in Both Positive and Negative Ways? Social media is very powerful when it comes to one’s influences, views, and self-esteem. It can cheer a person up or bring a person down just by one small post. Nowadays, social media has developed to become more assessable and easier to operate, which has caused it to flourish in this generation. Due to the convenience of social media on the Internet, many people possess some version of a social media account.…

    • 1731 Words
    • 7 Pages
    Great Essays
  • Great Essays

    Impact of Social Media on interpersonal relationships Heather Graham Ashford University Premise 1: social media enhances social relationships Premise 2: social media hinders personal relations Premise 3: Social media hinders social relationships more than it enhances them Conclusion: social media hinders social relationships According to social science, an interpersonal relationship may be defined as a short or long term association between two or more persons (Arnold & Boggs, 2015). This is an essay argument with the proposal that social media platform which encompasses of Facebook, twitter, Instagram and many others are tools for development of a healthy social relationship. The counter argument states and concludes that social media hinders interpersonal relationships.…

    • 931 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    In a society where everyone is expected to project their personalities on social media for all to see, it’s often hard to know what someone is truly like, and if the part of them we see on one platform is an accurate representation of their identity. Outside sources affect various different parts of your identity, which come together to make a complex whole you. These sources, such as the media and society, law enforcement, and more and more importantly, the Internet, have a lot of power over our personal identities and which parts of ourselves we present to them, which has positive and negative effects. Being a person of color in America is not easy. Because of how beauty is presented in the media, the larger society holds uniform standards…

    • 1001 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model.…

    • 1394 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Advertisements have always taken a significant role of people’s daily lives. With the development of technological devices, it is impossible to escape from the advertisements. People now are surrounded by advertisements all the time and everywhere, in the TV screen, newspaper, magazines, and on the internet. Advertisements help the people to know information about the products and keep track of the new products out there. However, with all the advertising out there, advertising techniques have changed in several ways to grab the consumers’ attention and to keep the consumer loyalty to the product.…

    • 1010 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    In today’s modern era the world is full of advertisement it is our environment (Kilbourne 1). It’s all around us on television, internet, radio, and even on billboards and signs. Advertisement influences society and plays a huge role in creating a great impact on people’s behavior. Advertising gives companies a way to expose their products to consumers and maximize their sales Advertising creates needs by making you want something you never probably wouldn’t even care about if it wasn’t introduced to you. Some ads highlight features of the product, but some ads content try to sell something more than the product.…

    • 1532 Words
    • 6 Pages
    Great Essays