Advertisements have always taken a significant role of people’s daily lives. With the development of technological devices, it is impossible to escape from the advertisements. People now are surrounded by advertisements all the time and everywhere, in the TV screen, newspaper, magazines, and on the internet. Advertisements help the people to know information about the products and keep track of the new products out there. However, with all the advertising out there, advertising techniques have changed in several ways to grab the consumers’ attention and to keep the consumer loyalty to the product. According to James B. Twitchell’s article, “What We Are to Advertisers,” Twitchell said, “The object of advertising is not just to brand parity objects
…show more content…
However, the advertisements manipulate their viewers by associating some feelings to the products. The feelings that marketer associate to their product helps to make a link between the product and the consumers. For example, in the commercial of Evian water, “Evian Spider-Man –The Amazing Baby & Me 2”, the commercial associate the feeling of living young to the Evian water; however, they do not say how this water makes people live young or how this water is different than the other water that people use every day. Likewise, many of the advertisements that people see every day do not care about the quality to make their product different, and they are willing to try any method to persuade the audiences to buy their products. According to Bob Samuels’ article, “Inception as Deception”, he said, “one off the biggest illusions sold in popular culture is the illusion of individual control.” (Samuels, 418) The advertisers always try to associate feeling to the products to get the shoppers to favor their product and make them feel that this is their own choose that no one has influence. This is one of the huge evidence why the people are being manipulating by …show more content…
According to the introduction to Chapter 2, “Brought to You B(u)y”, the author claimed, “persuade you to buy them by making associations between the product and certain pleasurable experiences or emotions that may have nothing to do with the product at all.”(Maasik, 174) This explains why many of the advertisers tend to use music in their advertisements. They try to make a connection to the product every time the audiences listen to this music. For example, in the commercial of Evian water, “Evian Spider-Man –The Amazing Baby & Me 2”, the commercial uses a remix of the song that was released in 1990’s “Here Comes the Hotstepper” so every time the audiences listen to this song it will come to their mind the Evian water. Moreover, the advertisers used the Spider-Man characters to get the audiences’ attention to the product and to help them make connection to the product every time they watch the character Spider-Man. This shows how the advertisements are manipulating by adding famous songs or characters to the advertisements confuse their audiences and affect their
However, the advertisements manipulate their viewers by associating some feelings to the products. The feelings that marketer associate to their product helps to make a link between the product and the consumers. For example, in the commercial of Evian water, “Evian Spider-Man –The Amazing Baby & Me 2”, the commercial associate the feeling of living young to the Evian water; however, they do not say how this water makes people live young or how this water is different than the other water that people use every day. Likewise, many of the advertisements that people see every day do not care about the quality to make their product different, and they are willing to try any method to persuade the audiences to buy their products. According to Bob Samuels’ article, “Inception as Deception”, he said, “one off the biggest illusions sold in popular culture is the illusion of individual control.” (Samuels, 418) The advertisers always try to associate feeling to the products to get the shoppers to favor their product and make them feel that this is their own choose that no one has influence. This is one of the huge evidence why the people are being manipulating by …show more content…
According to the introduction to Chapter 2, “Brought to You B(u)y”, the author claimed, “persuade you to buy them by making associations between the product and certain pleasurable experiences or emotions that may have nothing to do with the product at all.”(Maasik, 174) This explains why many of the advertisers tend to use music in their advertisements. They try to make a connection to the product every time the audiences listen to this music. For example, in the commercial of Evian water, “Evian Spider-Man –The Amazing Baby & Me 2”, the commercial uses a remix of the song that was released in 1990’s “Here Comes the Hotstepper” so every time the audiences listen to this song it will come to their mind the Evian water. Moreover, the advertisers used the Spider-Man characters to get the audiences’ attention to the product and to help them make connection to the product every time they watch the character Spider-Man. This shows how the advertisements are manipulating by adding famous songs or characters to the advertisements confuse their audiences and affect their